Brad Troemel has coined a term to describe the diversity quota meme-laden photoshoots that take over our feeds these days - Cloutbombing.

But what does the term actually mean? Are brands referencing digital culture in an attempt to stay culturally relevant? And are we doomed to play into the hands of cloutbombing forever more?

This week on the pod Ione and Eden are getting into cloutbombing, consumer theory, the need to prove that The Scene is back!, No Logo by Naomi Klein, hyper niche online subculture and those big red boots.

Order Ione's book, Poor Little Sick Girls, here!

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