In this episode, Melinda Emerson and guest Liz Heiman discuss leadership and sales systems for small businesses. They cover common sales mistakes, the importance of a sales operation system, and lead generation strategies. Also discussed are tips on hiring your first salesperson, tech tools for sales, and Liz Heiman's best advice for small businesses.
(0:00) Introduction and Topic of the Day: Developing Leadership and Sales Systems
(1:19) Guest Introduction: Liz Heiman
(2:50) Common Small Business Sales Mistakes and Understanding a Sales Operation System
(10:21) Lead Generation in Small Businesses: Process and Qualifying Leads
(13:23) Ideal Customer Profile and Hiring Your First Salesperson
(16:41) Importance of Hiring a Salesperson for Small Businesses
(17:31) Sponsor: Melinda Emerson's Webinar and Book Offer
(18:59) Tech Tools for Salespeople and Building a Sales Organization
(23:43) Best Sales Advice for Small Businesses and Liz Heiman's Favorites
(26:33) Wrapping Up and Thank You Note
(27:30) Succeed as Your Own Boss Website Promotion
(28:00) Podcast Subscription Call-to-Action and Preview of Next Week's Episode
(30:00) Sponsor: End of Podcast and Sponsor Mention.