You might think of Coca Cola as an iconic American brand… and you’d be right. But: it was born in the South. How did Coke’s Atlanta birthplace shape what the soft drink became? And how has Coke shaped the South? It’s a story that includes many surprising twists turns, from Civil War wounds to temperance movements, racist fears to philanthropy, small town soda jerks to Peruvian coca farmers.

 

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