Let’s talk about something you probably didn’t expect from me: Broadway musicals. I know, I’m the guy who’s into Star Wars, comics, Superman, Batman, Wolverine—but I’ve got a soft spot for a good show tune. And recently, inside our Charismatics medical mastermind, I used One Day More from Les Misérables to teach a powerful concept to our group of entrepreneurs. It’s the night before revolution in the story, and every character is singing about what’s coming—love, fear, uncertainty, hope—and all their individual voices build into one powerful harmony. That one scene? It’s a masterclass in leadership, momentum, and alignment. So yeah, we’re diving into musicals today—and I promise it’ll make you a better entrepreneur.

Here’s the message behind One Day More that every business owner needs to hear: success comes to the ones who keep going. You don’t need to be the smartest, the most creative, or the most resourced. You just need to outlast everyone else. That’s it. There will be days where you’re tired, stressed, ready to quit. But your mindset in those moments needs to be: one day more. Can I keep going one more day? And if you can, and you keep showing up over and over again, you’ll win. Because that’s what separates the ones who build legacies from the ones who burn out.

But the true magic of One Day More isn’t just in its message—it’s in its harmony. Every character is singing their own part, and yet it all fits together. That’s exactly what happens when your business is built around core values. When your hiring, firing, decisions, and culture are all aligned with your values, everything starts to flow. Your team isn't just clocking in—they’re building something with you. Your clients aren’t just buying—they’re aligning with what you believe. That’s how you create harmony. That’s how you build something that lasts. Not just a business, but a movement. A brand. A legacy.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:54) - The Power of "One Day More"

(4:03) - Building a Business with Core Values

(5:52) - The Benefits of Core Values in Business

(6:16) - Conclusion

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In this episode, we're diving deep into what it really means to have a 24/7 customer service mindset—and why it’s the most powerful core value in our company. Customer service isn’t a department or a job title—it’s a way of life. It’s how you treat every person who walks through your door, and how you respond when things go wrong. We talk about why listening is a superpower, why treating people like individuals and not numbers builds loyalty, and how every touchpoint is an opportunity to create a raving fan.

I share real stories from our clinics and beyond—like the one-star review that turned into a five-star because we listened, cared, and made it right. Or the time a prenatal vitamin company turned a stock issue into a lifelong customer with a handwritten note and thoughtful follow-up. These examples drive home the truth: when you go the extra mile, people remember it. They talk about it. They bring their friends. And that word of mouth? It's more powerful than any paid ad you’ll ever run.

We also cover why this mindset has to start with your team. How you treat your people is exactly how they’ll treat your clients. From personalizing team gifts to gathering anonymous feedback, we walk through what it takes to build a culture where exceptional service is the standard—internally and externally. Because at the end of the day, your reputation is your business. You can’t scale without it, and you won’t survive long if you neglect it. So if you’re serious about growing, take care of your people, listen to your clients, and never stop showing up with excellence.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:30) - The Importance of a 24/7 Customer Service Mindset

(2:04) - Turning Problems into Opportunities

(3:54) - Building Loyalty Through Exceptional Customer Service

(10:57) - The Loyalty Circle and Customer Service Strategies

(20:30) - The Role of Core Values in Customer Service

(24:19) - Feedback and Continuous Improvement

(28:30) - Building a Strong Reputation

(33:17) - The Impact of Personalization in Customer Service

(33:57) - The Role of Leadership in Customer Service

(34:03) - Final Thoughts

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When we first started building Genesis, we didn’t have formal onboarding systems, training platforms, or structured processes—and honestly, that was okay. If you’re in the early stages and still figuring it out, don’t sweat it. But at some point, if you want to scale fast and with less stress, you’ve got to go back and build the infrastructure. We didn’t truly start creating these systems until we had 12–15 locations, and now with over 70, we’ve launched a full three-week and three-month onboarding process. Every team member learns who we are, what we stand for, and what their role demands—MA training for MAs, NP training for NPs, and so on. The biggest piece? Reinforcing our core values constantly.

I walk you through how we train teams at regional headquarters, how we staff new locations by pulling from our best existing people, and how we embed a culture of ownership without micromanaging. The "I'm dead method" is one of our favorite tools—where a leader steps fully away from a clinic to test if the systems and staff can operate without them. You’d be surprised how capable people are when they’ve been built up with the right values and structure. That’s the whole game: build the systems, then build the people to run them. The faster you can do that, the faster your business will grow without you being in the room.

We also get into our clinic growth model, which is based on partnerships—especially with nurse practitioners. We’ve seen massive success by offering profit sharing or graduating equity to leaders who’ve proven themselves internally. But here’s the key: don’t shove people into ownership roles they’re not built for. Not everyone is wired to be an entrepreneur, and forcing it will backfire. Instead, pour into your people, identify leaders, and reward them with aligned opportunities that fit their strengths. Because when your staff loves their work and believes in your mission, they’ll take care of the clients—and the business will take care of itself.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:25) - Onboarding and Training Systems

(2:42) - Individualized Training and Core Values

(4:28) - Staff Exchange and Support

(5:19) - Partnering with Nurse Practitioners

(6:40) - Equity and Profit Sharing

(9:10) - Core Values and Staff Development

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The other day I was hanging out with my good friend Vaughn Kohler—co-founder of Charismatics, our medical mastermind, and also a literary nerd, former pastor, and co-host of the MFCEO Project. We got to talking about something that really stuck with me: The Great Gatsby. Yeah, the book you probably faked your way through in high school. Vaughn recently reread it and actually enjoyed it this time, which led us into a conversation about obsession, chasing dreams, and the brutal wake-up call that sometimes comes when you realize what you wanted… isn’t what you want anymore.

Jay Gatsby spent years building a life to impress someone from his past. And when he finally gets her back, he learns she’s not the woman he remembered. That fantasy he chased? It was a ghost. And it hit me—entrepreneurs fall into this same trap all the time. We build businesses, grind day and night, and chase a version of success we dreamed about years ago. But what happens when that dream changes? If we don’t evolve our vision, we end up stuck—burned out, unfulfilled, wondering how we got there.

So this episode is about how to not be Gatsby. It’s about checking in with yourself regularly. Asking: Do I still want this? It’s about getting brutally honest about what matters to you now, not what mattered five years ago. And it’s about refusing to let nostalgia or fantasy hijack your journey. As Yoda would say—stop looking to the horizon or clinging to the past. Focus on where you are, who you are, and what lights you up today. Because the worst thing you can do is spend years chasing something only to realize... it was never really yours to begin with.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:50) - Discussion on "The Great Gatsby"

(3:02) - The Dangers of Chasing Old Dreams

(3:54) - Practical Advice for Avoiding Burnout

(7:27) - Conclusion

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Today, Amanda May and I dive into one of the most important core values at Genesis: customer service. This isn’t just a department—it’s a mindset. Whether you're in the medical space, running a service-based business, or just trying to improve the way people experience your brand, customer service is something that has to be baked into everything you do. It shows up in how you greet people, how your clinic looks and feels, and how much care you bring to every interaction. If someone can get the same treatment down the street, your level of service is what makes the difference. That’s why we live by the 24/7 customer service standard.

We talk about what that mindset really means in action—from keeping your spaces spotless to handling ridiculous client requests just because it shows you’re paying attention. I share a story about a friend who built a multi-million dollar furniture company just to solve a customer service failure he experienced. That’s how serious it is. You also get to hear how we personalize service at Genesis—like remembering client details, building relationships beyond the transaction, and training our team using simple frameworks like ACA (Acknowledge, Compliment, Ask) to help them connect on a human level.

Customer service, at the end of the day, is about caring. It’s about treating people like people—not numbers—and realizing that when someone walks into your clinic, they’re trusting you with something personal. You can’t fake that. You have to live it. From the way you listen to the questions you ask, every moment is an opportunity to build trust, deliver value, and create a brand people remember. This is just part one, but we’re laying the foundation for what it takes to build a business around extreme ownership, intentional care, and human connection. Let’s get into it.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:50) - Customer Service as a Core Value

(5:20) - The Importance of Customer Service in Different Business Models

(7:05) - Reinforcing Customer Service Mindset

(10:27) - Creating a Positive Customer Experience

(12:30) - Personalizing the Customer Experience

(16:05) - Teaching Listening Skills

(28:18) - The ACA Framework for Conversations

(32:08) - Connecting with Clients on a Personal Level

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Let’s talk about the dreaded one-star review. If you’ve been in business long enough, you’re bound to get one. It’s not always fair, and it’s not always rational, but it’s part of the game. In today’s episode, I break down why one-star reviews aren’t the end of the world—in fact, they can actually be a golden opportunity. I share how we handle them in our companies, how we turn unhappy customers into raving fans, and how we deal with the ones you just can’t please no matter what. Yep, those “habitual one-star reviewers” exist—and they’ve been to every clinic in town.

But here’s the thing—complaints are a sign that you’re growing. More customers mean more opinions. The key isn’t to fear complaints, it’s to have a system for handling them. I walk through our internal process: how clinic directors step in first, how we decide when to refund or go the extra mile, and when we simply take the L and move on. I also dig into how pricing plays into all of this—why you shouldn’t chase bottom-of-the-barrel prices and why bargain shoppers aren’t your best clients. If you’re focused on service, timeliness, and a positive experience, you’ll always come out ahead.

Finally, I touch on something every business owner needs to remember: there’s always going to be that one person you can’t please. The Ritz has them. The ARIA has them. You will too. But that one-star review doesn’t define your business—your sea of five-star reviews does. In fact, a few less-than-perfect reviews actually make your feedback look more real and trustworthy. So don’t freak out. Just keep delivering, keep improving, and bury the negativity with overwhelming value. Let’s dive in.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:30) - Managing Customer Expectations and Handling One-Star Reviews

(4:14) - Handling Complaints and Maintaining High Standards

(4:30) - Customer Service and Delivery Standards

(5:33) - Dealing with Difficult Clients and Maintaining a Positive Reputation

(7:20) - Final Thoughts

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Today’s episode starts with a heavy-hitting quote from Seneca: “We suffer more in imagination than in reality.” And man, that couldn’t be more accurate. If you’ve ever lost sleep over a made-up problem that never actually happened, this one’s for you. As entrepreneurs and high-achievers, we live in our heads—we plan, we stress, we analyze every possible disaster before it even has a shot at happening. And while some of that mental gymnastics can be useful, most of the time, it’s just us torturing ourselves. So today, I’m breaking down exactly how to stop suffering over stuff that isn’t even real.

First off, get over yourself. I say that with love. You’re not a god, you’re just a hard worker. And that’s a good thing. Too many people walk around thinking they’re destined for greatness just because they believe it. But here’s the truth: you’re not special because of your birthright—you’re special because you show up and do the damn work. Success doesn’t come from hype or self-proclaimed greatness. It comes from outworking, outlearning, and outexecuting everyone else. So let’s stop obsessing over what might go wrong, and instead, let’s put our energy into action.

Second, your mind is powerful—but it cuts both ways. If you’re not intentional with your thoughts, your brain will spiral into worst-case scenarios by default. That’s why you have to train your imagination to visualize winning. And most importantly, stay present. Stop living in the future and start executing right now. Action kills anxiety. So when your brain starts throwing out “what ifs,” respond with movement—make the call, hit the gym, do the work. That’s how we win.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:30) - Overcoming Imaginary Suffering: Introduction and Context (0:00)

(1:50) - Breaking Down Imaginary Struggles: Self-Awareness and Humility

(3:00) - Harnessing the Power of the Mind: Visualization and Focus

(4:10) - Staying Present: Execution Over Prediction

(5:12) - Conclusion and Call to Action

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In this episode, we’re talking about one of the most important currencies in business: trust. I share how trust has played a massive role in scaling from a single location to over 80 clinics—starting with handshake deals, growing into multimillion-dollar contracts, and the shift in how I approach trust as we’ve scaled. We dive into the difference between getting people to trust you and actually being trustworthy. If people don’t trust you, they won’t buy from you, work with you, or follow you—period. And being trustworthy isn’t just about character, it’s also about being competent.

We talk about how trust affects not just your clients, but your team. From transparency with your staff to building a culture where people feel safe, seen, and supported—it all comes back to whether they believe you’ll follow through. I share stories from early in the Genesis journey, including working without contracts, fixing hiring mistakes, and the dangers of letting competent but toxic people stay on your team. We also unpack the idea of “strategic transparency”—knowing what to share with your team and when—without making them carry unnecessary stress.

Toward the end, we get into the higher-stakes side of trust: how success changes your circle and why the more you grow, the slower you have to be to trust. I talk about people using your platform, your name, or your resources to push their own agenda—and how to protect your time and energy. We also cover how to take reasonable risks, the emotional side of being let down, and why, even after being burned, you still have to trust again. Because without risk, there’s no growth. And if you want to build something big, that’s just part of the game.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:20) - Trust as the Foundation of Success

(2:50) - Being Trustworthy vs. Manipulating Trust

(13:45) - The Role of Competence in Trust

(15:31) - Long-Term Trust in Business

(33:00) - The Slow-Down Effect of Success

(40:39) - Managing Reasonable Risk in Trust

(46:50) - Recap of Trust-Building Principles

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In this episode, I’m diving into why community outreach is one of the most powerful tools for growing your business—especially in the early stages. A lot of us assume that once we open our doors and run a few ads, people will just show up. But the truth is, “if you build it, they will come” is complete nonsense in business. You have to actively go out, connect, and bring people into your clinic. I share exactly how I’ve done this—by partnering with local businesses like bridal shops, gyms, salons, and nail techs, and offering gift certificates or complimentary services that not only attract new clients but create real advocates in the community.

But outreach isn’t just about short-term growth. It plays a huge role in long-term value, especially when it’s time to scale or sell your business. Private equity firms and potential buyers want to see local market penetration. They want to know that your brand has presence, that your community knows you and trusts you. And in today’s world, people want to support small, authentic businesses—not faceless franchises. So, if you’re embedded in your neighborhood, if people feel like they know you personally, you’ve already won half the battle.

Finally, I talk about ways to get deeply involved—from your local Chamber of Commerce to entrepreneur groups, sports clubs, and charitable events. Being part of your local scene builds trust, visibility, and influence. The more present you are, the more people refer you. Locals become loyal, and loyalty leads to growth. If you want to be the go-to clinic or service provider in your area, it starts by showing up—consistently, authentically, and generously—for the people right outside your front door.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:30) - Community Outreach and Business Growth

(2:34) - Building Local Market Penetration

(3:07) - Engaging with Local Charities and Chambers of Commerce

(5:05) - Leveraging Local Connections for Business Success

Alright, guys, today we're diving into one of the greatest superhero movies ever made—Batman Begins. Now look, if you know me, you know I’m a Superman guy through and through. I mean, c’mon—he flies, he’s got the moral compass of a saint, and he could bench-press a planet. But I’ve gotta give Batman credit. The dude is a billionaire who willingly trades silk sheets for cracked ribs every night, beating the crap out of Gotham’s worst. That’s some next-level grit. Honestly, Batman, if you’re out there, I’ll be your Robin, Nightwing, Red Hood—whatever. Just point me in the direction of the bad guys. I’m all in.

There’s this one line in Batman Begins that hit me right in the chest. Bruce Wayne, masked up and in full Batman mode, looks at Rachel Dawes and says, "It’s not who I am underneath, but what I do that defines me." Except he doesn’t say it like that. He says it in that gritty Christian Bale whisper-growl, and man, that stuck with me. Before that moment, Bruce had spent years training and sacrificing. But to the outside world, he looked like another reckless rich kid. Rachel calls him out, and he doesn’t defend himself with words or feelings—he drops that line. That line is everything. Because what he's saying is, it doesn't matter what you feel, believe, or intend—it only matters what you do.

And that truth? It doesn’t just apply in Gotham. It applies in real life, in business, in your relationships, in every corner of your world. Too many people walk around thinking their good intentions mean something. But they don’t. Execution is what defines you. Not your potential. Not your personality. Not your damn Pinterest board. Action is everything. You can feel like an entrepreneur, but if you’re not selling, building, showing up and pushing forward, you’re not one. You’re a dreamer. Meanwhile, the person with half your talent is out there winning—because they do. So let’s take a page from Bruce Wayne. Stop talking. Stop waiting. Suit up. Do the work. Because in the end, it's not who you are underneath. It's what you do that defines you.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(3:20) - Batman's Philosophy and Its Relevance

(3:50) - The Importance of Execution in Business

(5:00) - Batman's Example of Actionable Success

(5:40) - Outro

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