The Startup Ideas Podcast

Join me as I sit down with Oren John, the internet's creative director who's worked with major brands like Red Bull, Ciroc, Grey Goose, and YRB. Together, we explore the game-changing potential of TikTok Shop and how creators are using the platform to build thriving businesses. Oren shares his expert insights on the role of luxury, craftsmanship, and storytelling in product design, and how these elements can elevate your brand. If you're curious about using TikTok to grow your business, this conversation is packed with valuable takeaways!

Timestamps: 
00:00 Intro
00:55 Startup Idea 1: Collectible Pokemon iPhone Case
10:22 TikTok Shop is a game-changer
15:10 The power of creator communities
18:38 TikTok Shop success formula
21:40 Oren’s tech stack and tools
24:37 YouTube vs TikTok
26:29 Oren's content creation philosophy

1) Startup Idea 1: Collectible Pokemon iPhone Case
• Combines collectibility and utility
• A product’s utility is the best way to standout on the interet
• Tap into current trends to leverage the zeitgeist

2) TikTok Shop is a game-changer:
• Scale through affiliate creators
• Brands pay $1,500-$2,500/month retainer
• Creators earn 20% commission on sales
"Kids aged 20-25 are making 10-25k/month off these commissions" - Oren

3) The power of creator communities:
• Discord channels like "Your First Dollar"
• Brands recruit creators for TikTok Shop
• Learn video creation, hooks, and editing
Pro tip: Brands can find pre-trained creators here 

4) TikTok Shop success formula:
• Wide demographic reach
• Multiple creators across age/race/gender
• Leverage Amazon for fulfillment
Example: Goalie (gummy brand) offering Rolex, Lamborghini as affiliate incentives 

5) Content creation golden rule:
• Provide saveable, shareable value
• Entertain (replace Netflix experience)
• Or fail
"So many people fall in that third bucket because they go say, I'm going to talk about my brand story" - Oren

6) TikTok vs Youtube:
• TikTok algo allows for hyper-specific targeting
• TikTok has wider reach than YouTube for niche products
• Youtube is a less direct sales driver
• Youtube is great for brand building
• Long-form content still valuable
Hot take: "YouTube as a primary sales driver for most businesses" is outdated

7) Oren's content creation philosophy:
• 1) Value 2)entertainment 3)brand story
• Tell stories, not just facts
• Create content people want to bookmark
• Focus on your area of expertise
"I want your director to drop it in the Slack channel and be like, why aren't we doing this?" - Oren

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

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I’m joined by Jonathan Courtney, as we deep dive on how to set up million dollar sales funnels. 

1) Startup Idea 1: Paid Ads Agency
• Huge market for one-person ad consulting businesses
• Target specific verticals (e.g., hair salons, female info product owners)
• Take a cut of revenue instead of charging upfront

2) Facebook ads still crush it (for 40+ demo):
• Still effective for 40+ demographics
• AJ&Smart spends $80k/month on FB ads
• 318% ROI in June ($252k revenue from $80k spend)
"Meta ads are only dead for people under 35" - Jonathan

3) Funnel basics:
• Opt-in page → Free training video → Call booking
• Use ClickFunnels for quick tests
• Use Framer for validated funnels
Pro tip: Automate everything possible in your funnel

4)  The book funnel strategy:
• Offer free digital + physical book
• Lose money upfront to get email addresses
• Monetize later with other offers
Example: http://workshopperplaybook.com/

5) Copywriting hacks:
• Focus on increasing status (even for B2B)
• Use pain vs. pleasure framework
• Adjust tone based on economic conditions
Key insight: Status increase drives purchases, even in corporate training

6) Jonathan's funnel philosophy:
• Don't obsess over tracking every conversion source
• Focus on overall company growth
• Prioritize Facebook ad spend ROI
"You have your monthly P&L. You just make sure your company is growing" - Jonathan

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Get access: https://www.gregisenberg.com/30startupideas 

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Episode Timestamps:
0:00 Intro
06:41 Startup Idea 1: Paid Ads Agency
26:19 Funnel Hacking and Conversion Optimization
34:34 AJ & Smart Funnel breakdown
44:27 Copywriting Hacks

I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing

1) Sell Digital Products
• Create courses/ebooks on what you know
• Focus on life-changing hacks (e.g. better sleep)
• Use gamma.app for slick lead magnets
Pro tip: Share your personal journey, not just advice

2) Document your journey publicly:
• Share what you're working on (Twitter, YouTube, etc.)
• Creates initial traction & builds audience
• Find your authentic voice over time
Key: Use "I" statements, not "you should" when starting out

3) Smart pricing strategies:
• Always use a paywall
• Don't undervalue your work
• Research competitor prices
• Test one-time vs. subscription models
"When it's cheap, people will undervalue the product." - Mark 

4) Harness the power of gamification:
• Inspired by Pokemon Sleep's $100M success
• Apply to habits: sleep, diet, workouts
• Use leaderboards, points, rewards

5) Gamify GitHub commits for devs!
• Combine Github commits with credit card point system
• Create leaderboards and scorecards for commits
• Leverage word of mouth and social for growth

6) Stripe Atlas alternative for indie hackers 
• Legal setup & tax optimization
• Simplify global business setup
• Explore international business structures
• Premium support services
"It's the #1 question I receive on every YouTube video." - Mark on legal advice!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

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Marc Lou: https://marclou.com

Episode Timestamps:
0:00 Intro
03:26 Startup Idea 1: Sell Digital Products
10:32 Framework for Content Marketing
16:21 Framework for Pricing Products
24:07 Framework for Gamifying Apps/Life
30:37 Startup Idea 2: Gamify GitHub commits for devs!
33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers

I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape. 

1)  The "Scratch-off Ad" app idea:
• Full-screen ad you scratch off with your finger
• Blow into mic to clear "dust"
• Chance to win prizes/coupons
• Global, once-a-day experience
Potential: Massive user base, high engagement 

2) "Shower Door Sketch" app concept:
• Simulates drawing on steamy shower glass
• Ephemeral canvas that fogs up & clears
• Add shower sounds for immersion
• Screenshot to save ideas
Perfect for creative brainstorming!

3) Key insight: Bring real-world experiences to digital
• Leverage mystery, surprise, uncertainty
• Create moments that can't be replicated
• Tap into universal human experiences
"There's some sort of deeper universal things to tap into here." - Jason

4)  The power of limitations in software:
• Time-based experiences (HQ Trivia)
• Visit-once websites
• Apps with "open hours"
Creates scarcity & increases perceived value 

5) Hobbyist ethos missing in modern software:
• Early internet had more quirky, fun projects
• Less focus on monetization, more on exploration
• Need for "weirder" apps and experiences
Challenge: How can we make the internet weird again? 

6)  Cozy software movement:
• Make apps feel warm, comfortable
• Contrast to clinical, cold modern design
• Focus on user experience & delight
Goal: Create software people genuinely enjoy using 

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

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You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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37signals: https://37signals.com/

Episode Timestamps:
0:00 Intro
02:17 Startup Idea 1: The "Scratch-off Ad" app 
18:44 Startup Idea 2: "Shower Door Sketch" app concept:
33:43 Frameworks for building products people love

Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities

1) AI Content Updater for Publishers 
• Automatically finds & updates outdated content
• Fixes broken links, outdated stats, irrelevant info
• Integrates with CMS for seamless updates
• Target: Large publishers with 1000s of posts
•  Potential: $1k-$10k/month per enterprise client 

2) Uber Black of Meal Delivery 
•  Chef-prepared, high-end meals ($50-$75 per meal)
• Beautifully presented, like an "Apple product"
• Target: Tech cities with high-income professionals
• Potential: Multi-million dollar business in select markets
• Key insight: There's always a market for premium versions

3)ADHD Brand & Community 
• Position ADHD as a potential superpower
• Create content, products, and community
• Start with social media to build audience
• Expand into apps, tools, coaching services
• Opportunity: No clear market leader in ADHD space yet
• Pro tip: Name it after a historical figure with ADHD

4) Content Repurposing Service 
• Turn blog posts into videos, podcasts, newsletters
• Target: Content marketers at larger brands
• Pricing: Per-update model to avoid subscription fatigue
• Potential: 8-figure agency if executed well

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

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Episode Timestamps:
0:00 Intro
02:11 Startup Idea 1: AI Content Updater for Publishers
08:25 Startup Idea 2: Uber Black of Meal Delivery 
18:08 Startup Idea 3: ADHD Brand & Community 
26:28 Startup Idea 4: Content Repurposing Service

Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities

1) Canva  Agency 
•  Create tutorials on how to use Canva
• Build an audience through YouTube
• Offer design services to viewers
• Hire offshore talent for execution
• Monetize through ads, affiliate links, and services
• Potential: $80K/month with 80% margins 💰

2) AI-Generated Type Beats 
• Use AI to create thousands of "type beats"
• Upload to YouTube with SEO-optimized titles
• Monetize through streaming, licensing, and beat sales
• Top producers making $60K/month
• Distribution strategy: YouTube + beat marketplaces

3) Digital Influencers for DTC Brands 
• Create AI-generated influencers owned by brands
• Craft narratives and drama for engagement
• Cheaper and more controllable than human influencers
• Becomes a digital asset on balance sheets
• Use tools like Midjourney, DALL-E 2, Stable Diffusion

4) AI Email HTML Generator 
• Solve the pain of writing email HTML
• Create an AI-powered tool with visual preview
• Target keywords like "email HTML generator"
• Distribution: AI directories, Google Ads, content marketing
• Potential: $20K MRR, sellable for $1M+

5) Newsletter Service for Short-Form Creators 
•  Help creators monetize through newsletters
• Creator records 30-min video, you create newsletter
• Build targeted B2B email lists
• Monetize through ads and sponsorships
• Potential: $20K/month per newsletter

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r

Episode Timestamps:
0:00 Intro
01:44 Startup Idea 1: Canva Agency 
10:53 Startup Idea 2: AI-Generated Type Beats 
19:37 Startup Idea 3: Digital Influencers for DTC Brands
33:44 Startup Idea 4: AI Email HTML Generator 
37:31 Startup Idea 5: Newsletter Service for Short-Form Creators 

I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.

1) The Yonder Phone Pouch market is exploding
• Locks phones away to create "phone-free spaces"
• Already in schools, concerts, comedy shows
• Huge potential for innovation (charging, remote unlock, etc.)
• Adam predicts 98% of middle schools will require in 10 years

2) How to validate & launch a Yondr competitor:
• Target affluent customers first (Elon approach)
• Have 100s of conversations before building
• Look for "eyes lighting up" as signal
• Prototype only after strong validation

3) Growth strategy: Micro-influencer UGC
• Outreach to 1000s of relevant micro-influencers
• Send free product, ask for honest posts if they like it
• No monetary incentives needed for authentic content
• Aim for breadth of coverage, not mega-influencers

4) Copywriting Framework
• Study successful brands in similar space (e.g. Jolie)
• Use AI (Claude, ChatGPT) to adapt their style
• Remember: Don't copy, but get inspired and make it your own

5) The "third way" of building startups:
• Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence
• Result: Profitable growth without VC dependency
• If product is truly excellent, word-of-mouth drives growth

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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70,000+ people are already subscribed.

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LinkedIn: https://www.linkedin.com/in/retentionadam/

Episode Timestamps:
0:00 Intro
02:34 Startup Idea 1: Yondr Phone Pouch 2.0
09:53 How to validate & launch a Yondr competitor
18:41 Growth strategy: Micro-influencer UGC
26:28 Copywriting Framework
30:43 The "third way" of building startups:

I’m joined by Chris Koerner who owns 8 RV parks + 7 companies, as we jam on 5 ideas he would start tomorrow:

1) Content Management for underserved platforms 

• Instagram Reels can be cross-posted to Facebook
• FB Reels get massive organic reach (100k+ views/hr)
• Clickable links allowed in comments (unlike IG)
• Opportunity: Build a tool/agency to automate this for creators

2) Programmatic SEO Franchise

• Use tools like Zapier, TagParrot, Whalesync to create 1000s of local landing pages
• Target undersaturated home services niches
• Sell as a "business in a box" for $10k + monthly fee
• Cheaper than a franchise, potentially huge ROI

3) Viral-Content Finder

• Content often goes viral on one platform, unknown on others
• AI could scan for viral content in your niche across platforms
• Automatically repurpose & post to your accounts
• Bonus: Add viral potential prediction feature

4) "Lifetime Warranty" DTC Brand 

• Inspired by Shady Rays ($130M sunglasses brand)
• Offer lifetime replacements, factor cost into pricing
• Apply to other niches: flip flops, accessories, etc.
• Key: High margins + emotional connection to product

5) Shopify Abandoned Cart Call Center 

• Human outreach converts WAY better than automated messages
• Target high AOV Shopify stores (100$+)
• Offer no upfront cost, take % of recovered sales

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas 

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

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Instagram: https://www.instagram.com/thekoerneroffice/
Youtube: https://www.youtube.com/@thekoerneroffice/videos

0:00 Intro
02:16 Startup Idea 1: Content Management for underserved platforms 
10:24 Startup Idea 2:  Programmatic SEO Franchise
19:21 Startup Idea 3:  Viral-Content Finder
27:15 Startup Idea 4:  "Lifetime Warranty" DTC Brand 
30:46 Startup Idea 5:  Shopify Abandoned Cart Call Center 
35:09 Most Valuable Platform for Personal Brand Discussion 
39:42 Greg’s Elon Story

In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss!

1) What are anti-trends and how to spot them
•  Anti-trends = opposite of what's hot right now
• Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
•  Why it works: Creates a unique moat + appeals to overlooked market segments
•  How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
•  Pro tip: Always be on the lookout for what's NOT being talked about

2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
•  Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.

3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
•  Pro tip: Look for steady, sustainable growth rather than spikes

4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats

5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where's the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?

6) Remember: Anti-trends are about serving overlooked markets
• There's often less competition and more passionate audiences in these niches
• Don't be afraid to go against the grain!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

Episode Timestamps: 
00:00 Intro
00:59 What are anti-trends and how to spot them
03:12 Tool 1: Pinterest
07:40 Tool 2: Google Trends 
08:52 Tool 3: Glimpse
13:07 Tool 4: Claude AI finding top creators/websites
15:23 Tool 5: Ahrefs for analyzing traffic/backlinks 
17:28 Tool 6: ViewStats checking creator growth

In this episode, I share 4 SaaS ideas with massive potential. I'll dissect each concept, revealing its market opportunities and possible pitfalls. Plus, learn the exact strategies and frameworks I'd use to grow these innovative software businesses from the ground up.

1) Legal Jargon Simplifier

• Chrome extension that demystifies complex legal docs
• AI-powered "for dummies" version of Terms of Service
• Highlights red flags and unusual clauses
• $5/month or $50-75/year for premium features

Growth Strategy:
• Viral social media comparing simplified vs. original ToS
• Chrome store optimization
• Referral program: "Protect a friend, get a month free"
• Partner with legal education platforms

2) Micro-Influencer Campaign Manager

• AI-powered tool for small to medium-sized brands
• Vets micro-influencers
• Automates outreach, negotiation, content approval
• Tracks performance across platforms
• $149 for 20 influencers

Growth Strategy:
• Free influencer campaign ROI calculator
• Partner with smaller e-commerce platforms
• Certification program for marketing specialists
• "Campaign of the month" showcase
• Host online speed dating events for brands/influencers

3) AI Writing Coach for Non-Native English Speakers

• Analyzes writing style and common errors
• Real-time suggestions for grammar, style, vocabulary
• Content-specific language usage tips
• Personalized writing exercises

Growth Strategy:
• Free professional English proficiency assessment tool
• Host webinars on effective business writing
• Build a community for non-native speakers
• Showcase success stories of career advancement

4) Micro-Localization Platform

• AI analysis of local cultural nuances and trends
• Adapts content for different localities
• Integrates with CMS and social media platforms
• Real-time performance tracking
• $199-400 per locality

Growth Strategy:
• Free cultural sensitivity reports for top global brands
• Create a "local rank score" for brand adaptation efforts
• Partner with marketing agencies
• Host workshops on micro-localization impact on sales
• Local referral program for marketing consultants

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: [gregisenberg.com/30startupideas](http://gregisenberg.com/30startupideas)

🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

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Episode Timestamps: 
0:00 Intro 
02:27 Startup Idea 1: Legal Jargon Simplifier
07:07 Startup Idea 2: Micro-Influencer Campaign Manager
09:32 Startup Idea 3: AI Writing Coach for Non-Native English Speakers
12:04 Startup Idea 4: Micro-Localization Platform