The Startup Ideas Podcast

I sit down with Riley Brown to get a hands-on tour of OpenAI's Codex, which he argues is the most powerful single interface for using AI agents today. Riley walks me through how Codex unifies vibe coding, knowledge work, browser use, computer use, and automations into one app, all running on GPT 5.5. I come in as a complete Codex skeptic who has spent most of my time in Claude Code, and Riley shows me skills, plugins, projects, Remotion, Chronicle, and the in-app browser to make his case. By the end, the question becomes whether the era of separate tools for documents, decks, code, and research is collapsing into a single super app.

00:00 – Intro

03:23 – What is Codex

06:46 – Why a GUI beats the terminal for most users

10:13 – Codex: the all in one platform

12:48 – Atlas browser inside Codex

14:21 – Remotion explained and motion graphics workflows

19:28 – Computer use and Chronicle

22:26 – Plugins, skills, MCPs, and integrations

31:57 – Evals, examples, and good outpu

38:43 – Hard questions: who Codex is built for

40:44 – Browser use plays itself in chess

43:20 – Running Claude Code inside Codex

45:58 – GPT 5.5 cost and effort settings

48:50 – GPT Images 2.0

54:09 – Why most people feel overwhelmed by AI tools

57:09 – Three projects to start with on day one and Closing thoughts

Key Points

• Codex is positioned as a super app where coding, documents, decks, research, and automations live in one interface, with GPT 5.5 as the underlying model.
• The trend across Codex, Cursor, and the Claude Code desktop app is the same GUI pattern: chats on the left, agent in the middle, output on the right.
• Plugins offer official integrations like Slack, Notion, Sheets, Remotion, and Canva, while skills are user-created instructions stored as a SKILL.md file.
• Computer use and browser use have crossed a speed threshold; the chess demo runs at near-human pace, a leap from earlier "dial-up" feeling agents.
• Running Claude Code inside the Codex terminal lets you stack both subscriptions and use each model where it shines.
• The biggest unlock for companies is collecting good examples of finished work so agents can match the bar.
  
  

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND RILEY ON SOCIAL

X/Twitter: https://x.com/rileybrown

Vibe Code App: https://www.vibecodeapp.com

Youtube: https://www.youtube.com/@rileybrownai/videos

In this solo episode, I walk through ChatGPT Images 2.0 and show exactly how to use it to build creative assets that move a business forward, from brand visual directions to UI mockups to apparel mockups and editorial illustrations. I share the AI tool that surprised me this week (Noscroll), hand over a startup idea I want someone to steal (a learn-to-draw app with AI feedback on every sketch), and give you a five-step framework for finding and building a vertical AI business. I end with a Ralph Waldo Emerson quote that fired me up and a reminder to go conquer the day.

Timestamps

00:00 – Intro

01:21 – What's New in ChatGPT Images 2.0

03:14 – Best Use Cases for Images 2.0

15:15 – Top Tips for Asset Generation

17:10 – Tool of the Week: Noscroll

20:17 – Startup Idea: Learn-to-Draw App with AI Feedback

24:58 – Framework: How to Find a Vertical AI Business to Build

29:45 – Closing Thoughts and Emerson Quote

Key Points

• ChatGPT Images 2.0 delivers 2K resolution, eight images per prompt, thinking mode with web search, and dramatically better text rendering across languages.
• Specificity is the whole game with 2.0: dialed-in aesthetic, camera, lighting, palette, subjects, and output dimensions separate cinematic results from stock-looking ones.
• Every business has four creative bottlenecks: marketing content, internal decks and training, visual explanation, and testing before building.
• No Scroll is a glimpse into the future of AI agents: small, focused products that read the internet for you and text only what matters.
• Vertical AI beats horizontal AI for reaching seven and eight figures in ARR because niche workflows plus proprietary data equal defensibility.
• The Emerson mindset: own the day, finish it, forget the blunders, and begin tomorrow serenely.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

I sit down with Imran Muthuvappa to get a hands-on walkthrough of Hermes Agent, a personal AI agent that ships with built-in memory, 40+ tools, and pre-installed skills out of the box. Imran walks me through why he migrated from OpenClaw, how to install Hermes on a Mac or even an Android phone via Termux, and how he cut his token spend by roughly 90% using OpenRouter. We get into agent design (one agent vs. multiple), connecting Hermes to Telegram and Obsidian, and the kinds of prompts that turn a personal agent into a daily operating system. By the end, I have a practical roadmap to install Hermes, pick a model, and start automating real parts of my life and business

Timestamps

00:00 – Intro

01:38 – Why Imran Left OpenClaw (Memory, Gateway, Tokens)

04:26 – Hermes Setup Tour and 40+ Built-In Tools

07:06 – Installing Hermes on Mac, Linux, and WSL

12:21 – Telegram and Android Agents

17:09 – Auditing Your Life With Your Agent

20:04 – Must-Know Hermes Tips: Updates, Tailscale, Telegram

21:07 – Should You Migrate From OpenClaw?

25:58 – Hermes + Obsidian as a Daily Dashboard

27:16 – Must-Use Prompts for a Personal Agent

31:29 – Must-Install Skills: Obsidian, Honcho Memory, G-Stack

33:04 – What G-Stack Is and Why It Matters

34:18 – Customization Is a Trap; Output Is the Skill

35:19 – Closing Thoughts

Key Points

• Hermes Agent solves OpenClaw's three biggest pain points: built-in memory (writes to SQLite on successful tasks), gateway stability, and token visibility.
• Installation is a single command on Mac, Linux, or WSL, and Hermes ships with 40+ tools and popular skills (Apple Notes, Reminders, iMessage, Find My) pre-installed.
• Switching to Hermes with OpenRouter can cut token spend by roughly 90%, from about $130 per five days to around $10 per five days in Imran's case.
• You can run Hermes on a cheap Android phone via Termux + Termux API, unlocking SMS, sensors, and on-device social posting as a cheap alternative to a Mac Mini.
• The real skill is defaulting to your agent for work, then meta-prompting it nightly: "What am I procrastinating? What should I automate? What tool can you build me tonight?"
• Imran recommends pairing Hermes with Obsidian for a clean daily dashboard and installing G-Stack (a Y Combinator-style startup skill from Gary Tan) if you are building a product.
  
  

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND IMRAN ON SOCIAL

X/Twitter: https://x.com/imranye

Alif: https://alif.build

I go live and get my hands dirty with Claude Design, Anthropic's new design tool in research preview. Across roughly an hour, I run a real workflow end-to-end: pulling a product idea from Idea Browser, generating wireframes, iterating into visual designs, building a pitch deck, and attempting a 30-second video ad. I share my first reactions in real time and take feedback from the chat. By the end, I land on a clear verdict — best-in-class for wireframes and visuals, weaker for video — and give you a practical sense of where this tool fits in your workflow.

Timestamps

00:00 – Intro

00:50 – Claude Design walkthrough

03:48 – Picking a product idea from Idea Browser: Senior Brains

05:54 – Wire-framing Senior Brains

13:54 – Reacting to the generated wireframe

20:44 – Building a pitch deck for Senior Brains

30:39 – Reacting to a pitch deck

34:58 – Reacting to Hi-Fi wireframe

40:40 – Creating a 30-second animated video ad

48:58 – Reacting to animated video ad

58:10 – Final verdict and recommendations

Key Points

• Claude Design's wireframing is the strongest capability I've seen in a design tool to date, especially the questionnaire that extrapolates like a product manager.
• The pitch deck generation nails roughly 90% of the output with minimal input, which saves hours.
• Visual design mockups come through clean and usable, ready to iterate with 30 minutes of back-and-forth.
• Video generation lands at about a 5/10 — workable as a social post, weaker as a real commercial.
• Start with wireframes first to conserve tokens and sharpen feature decisions before committing to high fidelity.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

In this episode I sit down with my friend Sirio, one of the most creative AI minds I know, to break down Seedance V2. Sirio walks us through the exact use cases, prompts, and tactics he's using to build on top of this model inside his platform Enhancor, covering multi-input generation, virtual try-ons, ad translation, AI influencers with lip sync, video extension, and 3D product template replacement. I wanted this to go beyond the "look how cool this is" tutorials and focus on how creators and founders can actually build businesses, run ads, and produce creative assets with it. By the end, you'll have a practical playbook for Seedance V2 and a clear view of where it fits alongside other models like Kling 3, Veo, and fine-tuned options.

Timestamp

00:00 – Intro

02:22 – Demo 1: Replacing Characters and Background in a Green Screen Scene

08:03 – Prompting Tactics and Optimize Prompts

09:45 – Demo 2: Virtual Try-On in Montreal (Minus 30 Degrees)

13:05 – Demo 3: Ad Translation and Character Replacement (Chinese to English)

16:02 – Demo 4: 3D Product Template with Brand Texture Swap

18:40 – Demo 5: Video Extension and Filling in the Middle

20:55 – Demo 6: AI Influencers and Prompting Realistic Emotion

29:31 – What Happens to Adobe Over the Next Five Years

Key Points

• Seedance V2 is the first widely available video model to support true multi-input generation — up to two images, two videos, and an audio file combined in a single prompt.
• Treat Seedance V2 as a video editor, not just a generator: character swap, background swap, text preservation, ad translation, and template population all work from natural-language prompts.
• Seedance rewards highly specific prompts; I pair my own draft with Claude Opus 4.6 to optimize prompts for vision models.
• Strong source reference images remain the single biggest quality lever — the model mimics taste from what you feed it.
• For AI influencers and lip sync, describe muscle movements and emotional transitions rather than simply labeling an emotion like "sad" or "happy."
• Seedance V2 is the current default for editing and generating video, yet other models (Kling 3 for cinematic feel, Enhancer V4 for talking-head realism) still win on specific use cases.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND SIRIO ON SOCIAL

Enhancor AI: https://www.enhancor.ai

Instagram: https://www.instagram.com/heysirio/

Youtube: https://www.youtube.com/@SirioBerati

I sit down with Amir, who's back on the pod, and we walk through the full stack of taking a business idea from zero to a validated, A/B-tested landing page in a single session. I use Idea Browser's new MCP integration with Claude Code to pull project context, generate a lead magnet concept, design a landing page in Paper, and then wire up analytics and live experiments through HumbleLytics — all without writing a single line of front-end code manually. We cover the tools, the workflow, and why this stack creates massive arbitrage for marketers and builders right now.

Timestamps

00:00 – Intro and Episode Preview

02:30 – Building a Growth Strategy with Idea Browser

06:10 – Designing Landing Pages in Paper

08:38 – Refining Copy, Layout, and Components in Paper

20:06 – Deploying Landing Page and Adding HumbleLytics Analytics

28:38 – Running A/B Experiment on the Headline

32:44 – The Arbitrage Opportunity and Closing Thoughts

Links Mentioned:

Amir’s Agentic Marketing Skill: https://startup-ideas-pod.link/amir_marketing_skill

Key Points

• Idea Browser now connects to Claude Code as an MCP, letting you pull project context, growth strategies, and skills directly into the terminal for building and iterating on business ideas.
• Paper replaces the traditional Figma-to-developer handoff by letting you design, iterate, and refine landing pages visually — all connected to Claude Code so changes stay in sync.
• HumbleLytics enables no-code A/B experiments that dynamically update page content without deploying new code, so you can test headlines, CTAs, and layouts in real time.
• Storing performance context (A/B results, revenue data, growth metrics) back into Idea Browser compounds your results over time because every future decision is informed by past data.
• This full stack — Idea Browser, Paper, Claude Code, HumbleLytics — creates a significant arbitrage opportunity right now because almost nobody is using it at this level.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND AMIR ON SOCIAL

Humblytics: https://humblytics.com/?via=community

X/Twitter: https://x.com/amirmxt

Youtube: https://www.youtube.com/@amirmxt

I sit down with Ras Mic to break down how AI agents actually work and why most people are using them wrong. Ras Mic explains the mechanics of context windows, makes the case that agent md files are largely unnecessary, and shares his step-by-step methodology for building custom skills that make agents dramatically more productive. Whether you're coding with Claude Code or automating workflows with OpenClaw, this episode gives you the foundational knowledge to stop wasting tokens and start getting real results from your AI tools.

Timestamps

00:00 – Intro

00:42 – The Models Are Good Now

01:20 – How Context Windows Actually Work

04:55 – The Power of Skills

09:17 – How to create Skills

16:35 – Skill Maxxing

19:05 – What you need too build a project

20:40 – Recursively Building and Improving Skills

29:23 – Context Window Management and Token Efficiency

33:02 – Closing Thoughts

Key Points

• The models (Opus 4.6, GPT 5.4) are exceptionally good now — the differentiator is the context and harness you build around them.
• Agent md and claude md files get loaded into context on every single turn, burning tokens and degrading performance as the context window fills up. 95% of users can skip them entirely.
• Skills use progressive disclosure: only the name and description sit in context until the agent determines it needs the full file, saving thousands of tokens per conversation.
• The best way to create a skill is to walk through the workflow with the agent step by step, achieve a successful run, and then have the agent write the skill based on that real context.
• Recursively refine skills by feeding failures back into the agent and having it update the skill file so the same mistake is avoided going forward.
• Scale for productivity by starting with one agent and building up workflows before adding sub-agents — start simple, then expand.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIC ON SOCIAL

X/Twitter: https://x.com/Rasmic

Youtube: https://www.youtube.com/@rasmic

I sit down with Flo, founder of Lindy, to get a live demo of their new product, Lindy Assistant, an AI executive assistant that lives in iMessage and works proactively across email, calendar, Slack, Notion, and 100-plus other tools. Flo walks me through a real day of his own Lindy usage, showing how it drafts email replies, prepares meeting briefs, updates CRMs, and handles calendar changes without being asked. We compare Lindy to OpenClaw and Claude's ecosystem, talk pricing, edge-case power users, and where Lindy goes over the next five years.

Try the ultimate AI assistant: https://startup-ideas-pod.link/lindy

Timestamps

00:00 – Intro

01:09 – What Lindy Assistant is and why Flo built it

02:27 – The daily morning brief

05:16 – Setup: two steps, two minutes, out of the box

05:53 – Get the most out of Lindy Assistant

09:42 – My three assistant use cases: research, scheduling, and sales leads

15:51 – Lindy vs. OpenClaw

17:57 – Lindy vs. Claude ecosystem

19:51 – Where Lindy goes over the next five years

23:42 – Integrations overview (100-plus tools)

24:42 – What Lindy does well and what it does not replace

26:52 – Pricing: starts at $49/month

27:15 – How power users are using Lindy

28:18 – Voice memos, incoming phone calls, and outbound calls

30:00 – How to use Lindy alongside a human executive assistant

Key Points

• Lindy Assistant lives in iMessage, connects to email, calendar, Slack, Notion, and 100-plus other apps, and acts proactively without being prompted.
• Setup takes two minutes: provide a phone number and connect a Google account, and Lindy ingests existing email and tool data immediately.
• Lindy pre-drafts email replies, preps meeting briefs, updates CRMs after calls, flags billing issues, and reschedules dinners at closed restaurants — all without user initiation.
• The voice and tone of the assistant took extensive prompt engineering; the lowercase, casual register is intentional and difficult to achieve with current models.
• Lindy targets the "chief everything officer" — the overwhelmed founder or executive — rather than developers or power users who want a fully programmable agent.
• Pricing starts at $49/month for 90-plus percent of users; heavy users can exceed that and are prompted to upgrade.
  
  

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND FLO ON SOCIAL

X/Twitter: https://x.com/Altimor

Lindy: https://www.lindy.ai

I go solo on this episode to walk through the full list of AI trends and opportunities keeping me up at night — literally. From the one-hour company stack to ambient businesses, vertical AI, the agent economy, and the real security threats I see coming, I cover what I believe is the most asymmetric window in startup history. I share the frameworks I use to think about what to build, what to avoid, and why acting now matters more than waiting for things to settle down.

Timestamps

00:10 – Intro
01:09 – 1) The One-Hour Company Stack
02:09 – 2) Old vs. new startup timeline
03:58 – 3) Ambient businesses and autonomous companies
05:18 – 4) The agent economy timeline
07:17 – 5) Agent hiring Agents
08:01 – 6) The Vertical Agent Map
09:39 – 7) Vertical AI vs. Vertical SaaS
10:53 – 8) Boring goldmine verticals
11:40 – 9) SaaS Pricing Evolution
13:26 – 10) Seat-Based vs Outcome-Based
14:51 – 11) The SaaS graveyard
16:04 – 12) The scarcity flip
17:03 – 13) The Premium Stack
18:21 – 14) The experience economy boom
18:59 – 15) Founder-agent fit
20:32 – 16) Ghost team org chart
21:56 – 17) The micro monopoly math
24:00 – 18) Agent attack surface
25:19 – 19) Agent Injection vs Phishing
26:34 – 20) Agent permission stack
27:37 – 21) The closing window
28:46 – 22) why this window is asymmetric
29:34 – 23) Building in public
30:50 – Final Thoughts

Key Points

• I can build, launch, and get a first customer in under an hour using today's agent engineering tools and a pre-existing audience.
• Vertical AI taps directly into labor P&L — it replaces headcount, not just software licenses — making the TAM 10x larger than vertical SaaS.
• Ambient businesses running on near-zero daily human input are early but real; the arrow of progress points here.
• The value shift I see coming: execution gets commoditized, judgment and physical presence become premium.
• Agent injection is the new phishing — and I believe it scales faster and hits harder than any phishing attack did.
• The 100 true fans model now applies in the AI age; with agents cutting costs, 100 paying customers at $500–$1,000 a month builds a real business.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

I break down the seven distribution strategies every vibe coder and builder needs to actually get customers. With 200,000 new projects launching daily on platforms like Lovable, the real bottleneck is distribution and I believe the wealthiest people over the next decade will be marketers, because code is now commoditized. I walk through each strategy with step-by-step instructions you can start this week, from MCP servers and programmatic SEO to acquiring newsletters and building AI repurposing engines.

Timestamps

00:00 – Intro

01:07 – The Great Flip: Distribution Over Engineering

03:08 – The Build-First Trap

04:18 – Strategy 1: MCP Servers as Your Sales Team

06:49 – Strategy 2: Programmatic SEO (10,000 Pages)

10:09 – Strategy 3: Free Tool as Top of Funnel

13:03 – Strategy 4: Answer Engine Optimization (AEO)

15:48 – Strategy 5: Viral Artifacts (Make Outputs Shareable)

18:56 – Strategy 6: Buy a Niche Newsletter

21:40 – Strategy 7: AI Content Repurposing Engine

25:13 – Final Takeaways

Key Points

• Distribution is the new moat — AI can build the product, but it can't build your audience or brand.
• Building an MCP server in 2026 is like building for mobile in 2010; early movers will own AI-native distribution channels.
• Programmatic SEO can scale to 300,000 monthly visitors if you create 10,000 quality pages that each pull just 30 visits a month.
• Free tools act as always-on marketing: you can vibe code one in a day, ship it by lunch, and it markets itself forever.
• Answer engine optimization (AEO) is where SEO was in 2010 — Peter Levels saw AI referrals jump from 4% to 20% in one month.
• You can buy a 10,000-subscriber niche newsletter for $5,000–$20,000 and inherit a direct channel to your exact audience on day one.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/