The Stephanie Kase Podcast

I ran a 5-day launch that brought in $14,686 from a course I've been selling for over two and a half years, without a live challenge or a live webinar. In this episode I break down why I raised the price on YouTube for Business, how I pitched two offers side by side to two different slices of my audience, and the daily emails, Instagram stories, and warm Meta ads behind it, plus the real numbers, including my Meta ROAS next to what Hyros could verify. If you have an offer you've sold before and want more buyers from the audience you already have, this one is for you.

LINKS MENTIONED:

• ManyChat (Instagram DM automations, the tool behind my story replies)
• Hyros (Ad Tracking & Attribution Software)
• YouTube for Business
• YouTube Video: Online Course Launch Strategy That's Simple & Works

WATCH ON YOUTUBE: https://youtu.be/a_olu3uRrWQ

I don't script my videos, and I think scripting is exactly why so many people sound stiff on camera (it's even worse now that everyone's letting AI write for them). So I'm walking through what I actually do instead: the outline I use before I ever hit record, how I protect my mindset and my filming time, and the specific habits around my voice, my hands, and eye contact that make me sound and look confident, without memorizing a single word. If you've ever cringed rewatching your own footage, this one's for you.

LINKS MENTIONED:

• Free YouTube Class

WATCH ON YOUTUBE: https://youtu.be/GuE-bWoKpYo 

There's advice going around that new online business owners shouldn't bother starting an email list yet, and I could not disagree more. In this episode I'm walking through the four reasons I'd tell anyone to start collecting emails on day one, starting with the big one: your email list is the only audience you actually own. No algorithm deciding who sees you, no getting logged out, no platform disappearing overnight. I also get into how simple the setup really is (one good freebie and one email service provider is the whole thing), why a list you email once a month still makes you money, and the mistake I've watched happen to my own students where their platform takes off and there was nowhere for all those new people to go. I made list growth a priority over five years ago and it's now more than 20,000 active subscribers growing by 500+ every month, and it has become the most dependable revenue layer in my whole business.

LINKS MENTIONED:

• Download my 10 freebie ideas to start growing your email list
• Flodesk, the email service provider I use and love (50% off your first year)
• ManyChat for Instagram DM automations that add people to your list
• YouTube Video: Get 1,000+ on Your Email List WITHOUT Paid Ads or Posting More

WATCH ON YOUTUBE: https://youtu.be/tptqhpc7C5Q

Most business owners start a YouTube channel by making videos about the thing they sell, then wonder why nobody buys. The fix is simple: make videos for the stage right BEFORE someone needs your offer. That's where she's searching, that's where she decides who to trust, and that's where you win her. In this episode, I break down the four video types that turn viewers into buyers, how to find your own "one stage before" topic, and why one video filmed today can keep selling for months. Perfect for course creators, coaches, and anyone selling digital products who wants evergreen content that works while they're offline.

LINKS MENTIONED:

• Free YouTube Class: Scale your passive sales with YouTube in 4 hours/week

WATCH ON YOUTUBE: https://youtu.be/PZjHpNfAeP8 

Someone in my audience DM'd me asking how she'd even start with digital products when she has no idea what to sell or what her niche would be. I've been selling low-ticket courses and digital products for over six years, so in this episode I'm answering her the way I'd answer a friend over coffee. I walk through how to pick your niche when you're starting from scratch, how to narrow it down to one hyper-specific problem if you already have a business, and why your first course should be priced under $100. Then I get into the part most people skip: the order bump and upsells at checkout, and why skipping them means leaving over half your money on the table. If you've been sitting on a digital product idea without knowing where to begin, start here.

LINKS MENTIONED:

• Download my free passive income guide
• The Passive Email Growth System
• YouTube Video: How I Turned a $67 Offer Into a $1,263 Sale (Upsells Strategy In Kajabi)

WATCH ON YOUTUBE: https://youtu.be/AmyrYpvsbpQ 

No ads. No posting "join my newsletter" every other day. In this episode I'm walking you through how to grow your email list passively, using the reach you're already getting on the platforms you already have. Because right now there are people finding you online who would happily hand over their email address, and they're not, because you haven't made it easy or obvious enough. I'm covering the three things that fix that: installing your freebie in every single place someone can find you (there are 25+ of them), building a freebie people actually want instead of a boring "join my list" ask, and the one-slide Instagram story strategy that took my average story views from a few hundred to 4,000. None of it requires a bigger following.

LINKS MENTIONED IN THIS VIDEO:

• The Passive Email Growth System (my deep dive on installing your freebie in all 25+ places)
• 100+ B-Roll Ideas guide
• Passive Income Guide
• ManyChat (how I automate my story replies)
• Free 10-Day Instagram Plan (including 10 story templates that grow your list on autopilot)
• Instagram Story Ideas for Business That Convert & Get Views YouTube Video

WATCH ON YOUTUBE: https://youtu.be/O3YSkhoB7zE

I don't wake up to an alarm, I work around 20 hours a week, and my business has brought in multi-six figures for years now, all while raising three little ones at home. In this episode I'm sharing the 10 habits and routines that make that kind of part-time, full-income business actually work. We get into slow mornings, building your work rhythm around your season of motherhood, protecting deep work, planning your week before it starts, and keeping one catch-all admin day so the little tasks stop leaking everywhere. I also talk about why I track every work minute with Toggl, why I review my numbers daily and weekly, and why real, brain-off time off is what keeps me from burning out. None of this is about doing more. It's about being intentional with less.

LINKS MENTIONED:

• Download my free passive income guide
• My weekly planning Trello template
• Toggl (the free time-tracking tool I use)
• How to use Toggl YouTube video 
• What I’m Doing Right Now With Content, Social Media, & Ads to Market My Courses in 2026 YouTube video

WATCH ON YOUTUBE: https://youtu.be/8JPDI79HajU

After reaching 100,000 YouTube subscribers, I’m breaking down how my channel generated approximately $750,000 in business revenue through course sales, digital products, AdSense, and affiliate marketing. You’ll learn how to use YouTube to attract ideal clients, grow your email list, build trust with viewers, and turn evergreen content into consistent sales without relying on viral videos or sponsorships.

LINKS MENTIONED:

• FREE YouTube Class
• YouTube Video: Grow a YouTube Channel for Business in 2026 (Step-by-Step for Beginners)

WATCH ON YOUTUBE: https://youtu.be/oG7E6xB3IFA  

This episode breaks down exactly how I’m marketing my online courses and digital products in 2026 using organic content, Meta ads, and email marketing to generate multi-six figures in about 20 hours a week. I’m sharing the specific strategies behind my YouTube content, Instagram growth, low-ticket offer funnel, paid ads, and email sales system so you can see what’s actually working right now for selling courses online.

LINKS MENTIONED:

• FREE YouTube Class
• FREE 10-Day Instagram Plan
• FREE Passive Income Guide
• Binge-Worthy Video Plan Course
• YouTube for Business Course
• YouTube Video: How You're Going To Hit Your First $100k in Course Sales
• YouTube Video: The Shift With Online Courses No One Admits (What Really Works in 2026)

WATCH ON YOUTUBE: https://youtu.be/sduRVRHb1h0

Stephanie explains why she walked away from a 200K+ mom influencer platform due to the pressure, lack of privacy, and limitations of brand deal income. Instead, she shifted to building an online business selling courses and digital products, which offers more flexibility, control, and scalable income for moms and online entrepreneurs.

LINKS MENTIONED:

• Download my FREE step-by-step Passive Income Guide: https://stephaniekase.com/passiveincomeguide/?utm_medium=social&el=podcast
• YouTube video: Create an Online Course That People Actually Want to Buy: https://www.youtube.com/watch?v=2MgYGvxjONg

WATCH ON YOUTUBE: https://youtu.be/tNjqPq8_FIk