#23 An unheard of home care success story—Reggie Mackey and his team have built Live Well Home Care to a projected $25M in annual revenue in just two and a half years. The company is 98% VA funded, works mostly in rural markets across 30 states, and credits its growth to one thing: customer service—taking care of people who take care of people. Reggie shares how they approach recruiting in hard-to-staff areas, why their branch managers are measured on more than just dollars, and their “old-school” methods that still work today. He also talks about their next chapter—helping other agencies with staffing and recruiting with Staff Well.

• Reggie Mackey on LinkedIn
• Live Well Home Care website
• Staff Well—contact Reggie directly for more information 

Chapters:
01:23 Reggie's Personal Journey and Background
05:25 The Decision to Start LiveWell Home Care
06:34 Building a Founding Team for Success
09:25 Initial Vision and Early Challenges
10:19 Early Growth and Client Acquisition
13:15 Focus on VA Clients and Unique Approach
16:39 Expanding into New Markets and States
23:56 Surprises in New Markets and Business Model
25:39 Business Structure and Branch Management
28:33 Branch Manager Roles and Responsibilities
32:34 Compensation Structure for Branch Managers
34:44 Credentialing and Financial Management
36:01 The Journey to Success: Overcoming Initial Hurdles
37:35 Navigating Credentialing and Contracting Challenges
38:38 Understanding Market Dynamics: Rural vs. Urban
40:36 Organic Growth: Building a Profitable Business
42:39 Simplicity in Home Care: Focusing on Core Functions
46:26 Recruitment Strategies: Finding Talent in Rural Areas
52:33 Staffing Challenges: The Never-Ending Rubik's Cube
59:19 Customer Service: Taking Care of the Team
01:03:35 Old School Methods in a New Age
01:05:59 Doing Life Together: Building a Strong Team Culture
01:08:09 Future Aspirations: Expanding and Supporting Others

This episode is brought to you by Acrisure.
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