The Strat Show

We spoke with Tamar Lyons about her journey from traditional media to leading a thriving social media marketing agency.

Tamar shares how organic strategies and understanding metrics have helped her clients achieve over 200 million views while navigating her own challenges, including divorce, along the way. She highlights the power of community, the importance of client relationships, and why consistency matters more than perfection in business.

Tamar also opens up about her podcast, Unapologetic Confidence, and the mission to inspire others to embrace their voice and take up space. This is a conversation about resilience, growth, and redefining success on your terms.

Connect with Tamar:

https://www.lyonsdigitalmarketing.ca/

https://www.instagram.com/lyonsdigitalmarketing

Podcast:

https://open.spotify.com/show/7ACQ1gDsjWrkiHfS6nlIsl?si=179795cba76d4dc6

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TAKEAWAYS

•Tamar transitioned from traditional media to social media marketing during the pandemic.

•She emphasizes the importance of organic marketing strategies and understanding metrics.

•Tamar's agency has achieved over 200 million views for clients through effective content strategies.

•Client relationships are crucial; being coachable and open to feedback leads to better results.

•Navigating personal challenges can impact business, but having a supportive team is essential.

•Self-compassion is important during tough times; it's okay to focus on maintaining rather than scaling.

•Tamar's podcast, Unapologetic Confidence, encourages individuals to embrace their worth and take up space.

•Metrics are often misunderstood; understanding them can significantly improve marketing strategies.

•Tamar believes that everyone has a voice that matters and can impact others positively.

Consistency in business is more important than being the best.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 Introduction and Guest Introduction

10:18 Tamar's Journey into Social Media Marketing

17:06 Building an Agency and Achieving Viral Success

20:33 Understanding Metrics and Their Importance

23:58 Engaging with Your Audience Effectively

24:43 Sensing Client Compatibility

26:58 The Importance of Coachability

28:19 When to Outsource Social Media

30:28 Navigating Client Relationships

32:44 Transforming Established Brands

35:17 Personal Growth Through Adversity

38:27 Finding Balance in Business and Life

44:32 Unapologetic Confidence and Taking Up Space

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#entreneurship #businessstrategyforbeginners #stratshow

We sat down with Brandi Ahner to dive into an essential yet often overlooked topic: mental health support for men. Brandi shared her incredible journey from culinary chef to launching a community-driven initiative that creates safe spaces for men to express vulnerability and foster growth.

We explored the role of trauma in relationships, how male-female dynamics influence healing, and why building meaningful connections is crucial for personal and communal wellness.

If you’ve ever wondered how to better support the men in your life—or yourself—this conversation unpacks the importance of mental health, holistic wellness, and bridging the gap between genders.

Connect with Brandi!

Sign-Up for Email Updates:

https://form.jotform.com/243148232215145

Check out her book on Amazon:

https://www.amazon.com/dp/B0DH3M1GVB?ref=ppx_yo2ov_dt_b_fed_asin_title

Follow and DM on Facebook:

https://www.facebook.com/22BranDiva/

Follow Brandi TikTok:

https://www.tiktok.com/@brandiva22

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TAKEAWAYS

Mental health struggles are universal; you're not alone.

Vulnerability is essential for healing and growth.

Creating safe spaces for men is crucial.

Women can play a vital role in supporting men's mental health.

Trauma affects everyone, regardless of its nature.

Bridging the gap between genders can foster understanding.

Initiation processes for men can help in their development.

Community support is vital for personal growth.

Celebrating personal journeys can empower others.

Holistic wellness starts with open conversations.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 Introduction

02:42 The Importance of Mental Health Support for Men

05:34 Brandi's Journey: From Chef to Advocate

11:08 Introducing the Sparkana Membership

14:05 Brandi's Vision for Men's Support

18:57 The Turning Point: Brandi's Realization and Mission

24:23 Evolution of Gender Perspectives

25:50 Membership Structure and Offerings

27:34 Dissecting Toxic Traits and Communication

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#entreneurship #businessstrategyforbeginners #stratshow

Today’s show is about what it really takes to balance fitness, family, and entrepreneurship. Bridget Hom walked us through her journey from part-time coach to successful entrepreneur, emphasizing the power of mindset and the importance of taking action—especially when it’s not perfect.

We unpacked the challenges of staying present with family while growing a business, setting clear boundaries, and why in-person connections still matter in a digital-first world. If you’re navigating the grind of entrepreneurship while trying to keep your health and personal life intact, this conversation is packed with practical advice and real talk about what works—and what doesn’t.

Connect with Bridget:

https://calendly.com/bridget-hom

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TAKEAWAYS

•Fitness is about balance, not just strength.

•Mindset is crucial for entrepreneurial success.

•Conversations can lead to unexpected opportunities.

•Taking imperfect action is better than inaction.

•Writing a book can be a quick process if driven by purpose.

•Family should be prioritized over business opportunities.

•Online business offers flexibility and potential income.

•In-person connections enhance networking experiences.

•Saying no can be as important as saying yes.

•Marketing should focus on understanding clients' needs.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 Embracing Fitness at Any Age

02:36 The Importance of Mobility and Flexibility

04:43 Bridget Hom: A New Perspective

04:50 New Chapter

07:09 Bridget's Journey: From Chaos to Coaching

10:06 The Power of Problem-Solving in Business

12:36 Writing Under Pressure: The Birth of a Book

15:35 Mindset: The Key to Entrepreneurial Success

19:04 The Importance of Balance in Life and Work

20:07 Navigating Opportunities and Saying No

22:40 The Struggles of Entrepreneurship and Family Life

25:10 Aligning Business Goals with Personal Values

27:29 The Shift to Remote Work and Hybrid Models

29:23 The Value of In-Person Connections

31:29 Effective Communication and Marketing Strategies

33:44 Taking Imperfect Action and Building a Vision

36:08 Final Thoughts and Future Opportunities

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#entreneurship #businessstrategyforbeginners #stratshow

Today’s show is about the shifting landscape of pricing in a world influenced by elections, market dynamics, and the rise of AI. It’s not just about numbers—it’s about understanding the value of what we bring to the table, setting boundaries with clients, and staying adaptable as industries evolve.

From letting go of low-paying gigs to navigating client expectations and managing mental stress, we get real about what it takes to thrive in a competitive market without sacrificing quality or sanity.

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TAKEAWAYS

Pricing strategies are heavily influenced by market perceptions and external factors like elections.

AI has changed the landscape of marketing, affecting how services are priced and delivered.

Professionals must balance their perceived value with market realities and client expectations.

Setting a minimum price threshold is crucial to avoid resentment and maintain quality of work.

Navigating client relationships requires understanding their expectations and the value of your services.

The workload may decrease with AI, but the mental stress of managing multiple clients can increase.

It's important to research market rates and adjust pricing accordingly.

Letting go of low-paying clients can open doors to better opportunities.

Maintaining quality work is essential, regardless of the price agreed upon with clients.

Professionals should regularly reassess their pricing strategies to align with their skills and market trends.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 The Impact of Elections on Economic Behavior

02:30 Pricing Strategies in the Age of AI

05:30 Navigating Client Expectations and Workload Management

07:44 Finding Your Value in a Competitive Market

10:50 Setting Boundaries and Minimum Pricing

13:35 The Importance of Client Awareness and Respect

16:00 Lessons Learned from Client Relationships

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#entreneurship #businessstrategyforbeginners #startshow

020 - Small Wins, Big Changes: Building Better Habits Without the BS

Today, we get into the challenges of breaking old habits and building new routines that actually stick. Whether it's morning rituals or mindset shifts, we share insights on why most of us sabotage ourselves when trying to make big changes.

From silent retreats and cutting caffeine to overcoming workaholic tendencies—we tackle how to approach change in realistic, manageable ways. We also explore the balance between hustle culture, goal obsession, and just enjoying the process.

It’s all about resetting habits and redefining our approach to productivity.

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TAKEAWAYS

•The market reacts to elections, but fundamentals remain unchanged.

•Pricing strategies need to adapt to market conditions.

•Personal routines can significantly impact productivity.

•Incremental changes lead to sustainable habits.

•Focus on the journey rather than just the outcome.

•Morning routines set the tone for the day.

•Breaking habits requires conscious effort and planning.

•Success is a gradual process, not an overnight achievement.

•Mindset plays a crucial role in achieving goals.

•Support and community can enhance personal growth.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 Navigating Market Changes Post-Election

02:46 Morning Routines and Personal Growth

05:45 The Power of Small Habits

08:12 Mindset and Progress Over Outcomes

11:05 Cultural Perspectives on Productivity

12:49 The Journey of Self-Discovery

15:47 Wrapping Up: Habits and Community Support

Today, we’re joined by Matt Crowe to explore his journey from success and isolation to launching Conscious Coworking, a space for digital nomads and entrepreneurs seeking genuine connections.

He discusses the reality of leaving traditional offices, the effects of psychedelics on personal growth, and the midlife shift that pushed him to create a community centered on authentic growth.

With insights on escaping corporate life, navigating burnout, and finding purpose through spirituality, Matt shares what it takes to build a coworking network where meaningful relationships drive personal and professional development.

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TAKEAWAYS

Traditional coworking spaces lack warmth and real connections, sparking the idea of “conscious coworking” for nomads.

Entrepreneurship is about solving your own problems—Matt’s community started from his loneliness in a new place.

Psychedelics, especially mushrooms, reshaped Matt’s sense of self, helping him see business as a path for growth, not just profit.

Coworking with a “home-like” vibe encourages genuine connections, filling a gap in nomad life.

Authenticity matters: the best businesses come from solving personal pain points.

Conscious coworking builds a network where entrepreneurs can grow and genuinely connect with like-minded people.

The journey to self-discovery often includes uncomfortable realizations, especially when driven by ego.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

01:16 - Mexico, Hammocks, and Rainy Season Realities

02:00 - Meet Matt Crowe: Angel Investor and Co-Founder of Conscious Coworking

03:30 - Digital Nomad Life: Living Out the Stereotype and Making It Better

05:15 - Finding Purpose: Quitting Alcohol and Embracing Health

07:30 - Mushrooms, Psychedelics, and a Spiritual Awakening

11:50 - The Shift to Conscious Coworking: Solving Loneliness and Building a Tribe

14:15 - Creating a Home-Like Co-working Space

18:00 - From Isolation to Connection: Growing a Network of Conscious Nomads

20:40 - Lessons in Entrepreneurship: Leading from Service, Not Ego

24:00 - Beyond Networking: Genuine Relationships for Growth

29:20 - Scaling the Conscious Coworking Vision Across Global Hubs

33:50 - Consistency is Key: Lessons from Starbucks and Chipotle

40:00 - Final Reflections on Connection, Purpose, and Building a Community for Entrepreneurs

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#entreneurship #businessstrategyforbeginners #startshow

Today, we get into the worst jobs they’ve ever worked—from grueling stints in the military and law enforcement to rock scaling and forest firefighting. They dig into the mental and physical toll of high-stress roles, exposing the emotional weight of private investigation, the raw dangers of chasing traffickers, and the often-overlooked risks of rail and forest work.

Follow the Show! https://www.instagram.com/thestratshow

Takeaways

-Military experience and its challenges.

-Private investigation often involves tedious and stressful work.

-Law enforcement can be emotionally taxing and dangerous.

-The impact of human trafficking is profound and disturbing.

-Forest fire fighting is physically demanding and risky.

-Railroad work presents unique challenges and safety concerns.

-Rock scaling and blasting require intense focus and training.

-Job identity can be a struggle after leaving high-stress roles.

-Finding purpose beyond work is essential for mental health.

Chapters

00:00 Introduction to Worst Jobs

02:17 Military and Government Work Experiences

05:02 Private Investigative Work Insights

07:43 Law Enforcement Challenges

10:29 Understanding Police Stress and Public Perception

12:48 Near-Death Experiences in Law Enforcement

14:51 Human Trafficking Investigations

16:46 Transitioning to Marketing Careers

19:40 Forest Firefighting Experiences

22:41 Aging Workforce in Physical Jobs

25:24 Job Assignments and Work Locations

27:21 Pensions and Benefits in Heavy Labor

28:20 Life After Retirement from the Railway

29:26 Identity and Purpose in Work

30:29 Dangerous Jobs and Their Risks

31:07 Rock Scaling and Blasting Experiences

32:20 Training and Safety Protocols

33:08 The Importance of Safety in High-Risk Jobs

34:04 Complacency and Its Consequences

35:03 Wrapping Up: Reflections on Work and Life

#stratshow

In today’s show, we discuss the evolving landscape of marketing and the impact of AI on the industry. We also emphasize the importance of building long-term client relationships, the necessity of adapting to technological advancements, and the value of collaboration and networking for business growth. Our discussion highlights the mindset required for success in a competitive environment and the significance of persistence and creativity in navigating the changing market.

Follow the Show! https://www.instagram.com/thestratshow

Takeaways

-AI is transforming the marketing landscape, affecting job roles.

-Building long-term relationships with clients is crucial for success.

-Collaboration can lead to new opportunities and growth.

-Referral programs can incentivize clients to bring in new business.

-The industry is evolving, and adaptability is key.

-Networking can open doors to new clients and projects.

-Creativity and innovation are essential in a competitive market.

-Success often requires a shift in mindset from immediate gratification to long-term goals.

Chapters

00:00 Introduction and Podcast Journey

07:54 The State of the Industry and Marketing Challenges

09:21 The Impact of AI on Marketing and Copywriting

16:21 Building Long-Term Client Relationships and Referral Strategies

22:36 Incentivizing Referrals and Client Relationships

28:23 Leveraging AI and Technology for Business Growth

29:41 The Importance of Long-Term Relationships

30:13 Collaboration and Service Exchange

37:06 Mindset Shifts for Long-Term Success

Chanel Frances from Success Story Marketing joins us to talk about the reality of marketing during chaotic times. We discuss building trust with clients, managing the stress of partnerships, how AI can enhance marketing without killing the human touch, and why growth needs to be sustainable.

Follow the Show! https://www.instagram.com/thestratshow

Connect with Chanel:

https://successstorymarketing.com/

&

https://www.instagram.com/successstorymarketing

Takeaways

-Collaboration can lead to unexpected opportunities.

-Starting a business during challenging times can be beneficial.

-Marketing requires patience and a long-term perspective.

-Authenticity is crucial in building client trust.

-Partnerships can enhance business strengths and capabilities.

-Mindset plays a significant role in entrepreneurial success.

-AI can be a valuable tool but should not replace human connection.

-Managing overhead costs is essential for sustainable growth.

-Female entrepreneurs may face unique challenges but can also build strong connections.

-Continuous learning and adaptation are key in the marketing industry.

Chapters

00:00 Introduction to Collaboration in Business

02:22 Chanel's Journey: Starting a Marketing Business

05:06 Navigating Challenges in Marketing During COVID

07:47 The Importance of Team Dynamics and Partnerships

10:32 Mindset and Resilience in Entrepreneurship

13:22 Understanding Business Overheads and Profit Margins

16:12 The Reality of Marketing: Hard Work and Consistency

21:34 Navigating the Challenges of Business Management

23:59 The Dynamics of Gender in Business

28:14 Authenticity in Marketing and Sales

31:42 The Role of AI in Marketing

37:34 Innovations in SEO and Future Plans

Kris Skinner takes us through the gritty reality of marketing, revealing what it’s really like working in agencies and dealing with unrealistic client expectations. From the grind of social media management to the cold, hard truth that you have to spend money to see real results, this episode strips away the fluff.

He shares the unfiltered lessons he’s learned after eight years in the game, from why agencies overwork their staff to the myth that social media is an easy gig. You want ROI? You better be ready to invest. And if you think you can grow organically in today’s competitive market, it’s time for a wake-up call. Marketing success isn’t cheap, easy, or overnight.

Takeaways

-Working in agencies exposes you to various marketing fields, enhancing your skill set.

-Applied knowledge is crucial; theoretical knowledge without practice is ineffective.

-Agencies often cut costs by outsourcing roles, leading to increased workloads for remaining staff.

-Social media marketing is often misunderstood as an easy job, but it is quite challenging.

-Client expectations regarding ROI can be unrealistic, leading to frustration.

-Investing in professional marketing services can save time and lead to better results.

-Organic growth is possible, but paid advertising is often necessary for competitive industries.

-Building a strong online presence requires consistency across all platforms.

-It's essential to integrate marketing into the business plan from the start.

Chapters

01:16 Kris Skinner's Marketing Path

06:12 The Reality of Agency Work

11:46 Understanding Marketing Expectations

18:57 The Value of Professional Marketing Services

24:23 Investing in Marketing for Business Growth