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The Strategy To Revive One Of The World’s Biggest Fashion Brands - Esprit - Ana Andjelic, Chief Brand Officer
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.
I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.
You can find Ana here: https://www.linkedin.com/in/anaandjelic/
**
Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/
My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/
And you can grab free ebooks and find out about our classes here: https://sweathead.com/
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By Mark Pollard
4.8
8181 ratings
Ana Andjelic has a PhD, has worked in many of your favorite New York advertising and digital agencies, and now has a massive role at Esprit as the Chief Brand Office and the Chief Marketing Officer. This means Ana is responsible for anything that leaves the office.
I caught up with her in the Esprit office to find out how her and the team are reviving Esprit, a brand that, at one time, had a market capitalization of $20 billiong.
You can find Ana here: https://www.linkedin.com/in/anaandjelic/
**
Sign up for The Sweathead Get-Ahead free livestream from London on Jan 31 and Feb 1 here: https://sweathead.com/sweathead-get-ahead/
My London Masterclass tickets are here: https://sweathead.com/london-strategy-masterclass-with-mark-pollard/
And you can grab free ebooks and find out about our classes here: https://sweathead.com/
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