
Sign up to save your podcasts
Or


Win $100K from Artlist here:
https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970
Sign up for our newsletter and get the full breakdown of every episode sent straight to you.
https://the505podcast.beehiiv.com/
What's up Rock Nation! Today we're diving into the phenomenon of Erewhon, the ultimate health food store where even a single Japanese strawberry can cost $19. We explore how this luxury grocery store in Los Angeles has cultivated a massive following, despite its notoriously high prices, becoming a staple for rich people and a symbol of celebrity lifestyles. Discover the business stories behind its success and why people consistently line up outside its ten locations every morning.
Timestamps:
00:00 - Intro
00:30 - How Erewhon built a cult around expensive lettuce
02:22 - The third space play
04:21 - The membership upsell at checkout
07:17 - The Bieber smoothie economics
10:34 - Artlist $100K AI challenge
11:41 - The earned media flywheel you can't buy
18:24 - Merch, hoodies, and the loyalty test
20:24 - Multi-million dollar ideas for Erewhon
26:12 - Founder-led content and capsule collabs
32:25 - Our biggest takeaways
33:01 - Insane driver
35:38 - DCA relaunch, Chicago, and a Miami bachelor
37:00 - Nike Swim campaign
39:09 - First concert gig
42:05 - New dog
42:50 - The pod is going back to Creator Land
45:30 - Brayden's embarrassing
48:19 - Chuck Sperry shoot
54:14 - We're so back
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/
By Brayden Figueroa & Kostas Garcia4.8
9696 ratings
Win $100K from Artlist here:
https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970
Sign up for our newsletter and get the full breakdown of every episode sent straight to you.
https://the505podcast.beehiiv.com/
What's up Rock Nation! Today we're diving into the phenomenon of Erewhon, the ultimate health food store where even a single Japanese strawberry can cost $19. We explore how this luxury grocery store in Los Angeles has cultivated a massive following, despite its notoriously high prices, becoming a staple for rich people and a symbol of celebrity lifestyles. Discover the business stories behind its success and why people consistently line up outside its ten locations every morning.
Timestamps:
00:00 - Intro
00:30 - How Erewhon built a cult around expensive lettuce
02:22 - The third space play
04:21 - The membership upsell at checkout
07:17 - The Bieber smoothie economics
10:34 - Artlist $100K AI challenge
11:41 - The earned media flywheel you can't buy
18:24 - Merch, hoodies, and the loyalty test
20:24 - Multi-million dollar ideas for Erewhon
26:12 - Founder-led content and capsule collabs
32:25 - Our biggest takeaways
33:01 - Insane driver
35:38 - DCA relaunch, Chicago, and a Miami bachelor
37:00 - Nike Swim campaign
39:09 - First concert gig
42:05 - New dog
42:50 - The pod is going back to Creator Land
45:30 - Brayden's embarrassing
48:19 - Chuck Sperry shoot
54:14 - We're so back
If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.
DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/

16,842 Listeners

594 Listeners

2,113 Listeners

4,471 Listeners

8,876 Listeners

4,025 Listeners

611 Listeners

857 Listeners

5,789 Listeners

2,660 Listeners

810 Listeners

465 Listeners

162 Listeners

472 Listeners

59 Listeners