Too many entrepreneurs have no idea of the one (not 50!) advantage that makes them special. The business that tries to be all things to everyone ends up being nothing to anyone. To thrive in this age of global economic hardship you absolutely must figure out the greatest frustration of your customers and then solve it in an elegant, efficient and honest way (that none of your peers ever will).

If you’re seeking some strong inspiration to grow your business and self—along with some novel tools to win—go ahead and read (or listen to) my latest book The Everyday Hero Manifesto. Get it here.

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