“The only thing in business that, almost in a way is a cure for all your other ills is sales.”  –  Chris Joyce

In today’s episode, we welcome back, Chris Joyce. Chris talks about the importance of having a strong CMO in place to help identify the markets, help create personas, and to make sure that you’re going in the right direction with your product. The reason why those three positions are so important is that they’re the ones that are going to be responsible for actually driving the business forward. He stresses that success in business comes down to having a strong sales presence and encourages everyone to get involved in sales early on in their entrepreneurial journey.

[00:01 - 01:13] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Chris, tune in to last Monday’s episode

[01:14 - 09:29] The Key To Sales Is Based Upon A Founder’s Enthusiasm

• Chris recommends founders use “Gusher”, to find potential customers and test their ideas before starting a company
• He says that a key person in a marketing company is a CMO
• A CMO’s job is to create personas and do market research to ensure the company is going in the right direction
• Creating a profitable company from the beginning is fundamental to success
• Putting sales first over other priorities can help generate revenue
• Sales validation is essential to starting and growing a sales team
• Salespeople and sales outsource sales are there to execute a plan and system
• The founder’s enthusiasm is key to selling their product, and they should never fake it until they make it

[09:30 - 13:48] Closing Segment

• Chris stresses the importance of everyone working together on a common goal, ensuring everyone succeeds
• Connect with Chris (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“When it comes to sales, at least in the beginning stages, a tremendous amount of the sale is based upon a founder's enthusiasm.” - Chris Joyce

“You need to have the right customers, not just customers, the right customers at the beginning stages, because that's what leads to the growth.” - Chris Joyce

Connect with Chris

Website: Gusher

Instagram: Chris Joyce

LinkedIn: Chris Joyce

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“All businesses are really a function of three things. People, philosophy and property.”  –  Chris Joyce

In today’s episode, we welcome, Chris Joyce. Chris Joyce is the Founder & CEO of Gusher I am the founder of 24 companies in high-tech, consumer goods, health, and manufacturing. My products have been sold in more than 11,000 stores in 23 countries. I have users of my tech products in 148 countries across the globe. I believe great ideas can come from anyone anywhere. And I believe the market and not venture capitalists should be the judge of whether or not these ideas see the light of day. So, I created Gusher. Gusher is a simple, quick, and easy way to create and build a startup. Without the need for investors. Without the need for capital. How? Gusher helps Entrepreneurs create and launch startups using performance equity. We have Founders and companies from across the globe. Everything from technology, media, and health to design, finance, and gaming.

 [00:01 - 03:44] Who is Chris Joyce?

• Zack introduces his guest, Chris Joyce!
• He helps entrepreneurs create and launch their businesses without the need for outside help
• He shares his experience and lessons learned from door-to-door sales, which he believes is one of the best educations any founder can receive

[03:45 - 26:55] The Different Philosophies That Exist Within Product Development

• The key to successful business development is being able to understand and empathize with your customer
• Founders have a different “DNA” that sets them apart from other businesses, and this is what differentiates them from commodities
• The philosophy behind product development can be applied to any business
• He introduces his platform, “Gusher”, which launches companies without the need for capital or investors
• The goal of using Gusher is to create a company where you need the help of others to actually make that happen
• Chris shares his experience as a COO and how it has helped him in his current role as a startup founder

[26:56 - 30:03] Closing Segment

• Chris believes that there is excess capacity for talent and that opportunity is the key to success  
• Connect with Chris (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“You don't stay at that level where you always hear about the hustle and insane work hours, which I still do, but not at the level or the way I used to do them. You just evolve.” - Chris Joyce

“Our people know what that is, they know what our goal, our mission is. But also, it comes down to leading with your action. You let your actions speak volumes.” - Chris Joyce

Connect with Chris

Website: Gusher

Instagram: Chris Joyce

LinkedIn: Chris Joyce

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“I'm a big believer in Google. I'm also a big believer in Amazon because if someone's going to shop online, they're going to one of those two places, Google or Amazon. So, I think now's the time to get really good at the paid side of both those platforms.”  –  Brett Curry

In today’s episode, we welcome back, Brett Curry. Brett discusses the importance of having a great product, diversifying your traffic sources, and being careful not to rely on any one channel too heavily. He shares some thoughts on the current state of E-commerce and how it’s still growing despite challenging times. He recommends that if someone has the skill to build a Shopify store and can run Facebook ads, YouTube ads, or Instagram ads, it is better to build up a business on Shopify and then take their products to Amazon.

[00:01 - 00:46] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Brett, tune in to last Monday’s episode

[00:47 - 10:08] Drive Traffic To Your E-Commerce Store Using Podcasts And YouTube

• Setting up your business with a good product, diversifying your traffic sources, and focusing on customer needs
• E-commerce is still growing, but it’s been difficult in recent years due to inflation, supply chain issues, and pandemic spikes in demand
• Demand generation is the process of creating demand for a product or service that no one is currently searching for
• Google is good at both demand capture through search and demand generation through display and YouTube
• It is better to build up a business in Shopify and then take your products to Amazon

[10:09 - 14:54] Closing Segment

• Brett shares his resources for getting customer testimonials and visits his website at OMG Commerce!
• Connect with Brett (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“It's better to build up a business and then take your products to Amazon. Once you've got a brand established and people are looking for you, and now Amazon just accelerates your growth. I think it's a little better than starting on Amazon and then trying to go off Amazon.” - Brett Curry

“It's so important to have testimonials and to have user generated content or written testimonials.” - Brett Curry

Connect with Brett

Website: OMG Commerce

LinkedIn: Brett Curry

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“We all need to reset every once in a while, and that's what this book was for me, is another step in the healing process. And a good reset to get back to that point when we may lose our way.” – Zack Knight

In today’s solo episode, Zack discusses his book, “The Legacy of Love," which was scheduled to be launched on Veteran’s Day, and how feedback from Jennifer Wright has helped to improve it. In this book, he shares his story of being an army guy who didn’t feel like he was as good as a navy seal when writing books, but he eventually decides to write one for himself and for other army guys who may not have the same level of recognition. He reflects on how his book is more than just him and wants to share about his time in the military.

[00:01 - 01:13] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 



[01:14 - 19:44] Owning Your Journey Of Healing

• Zack talks about his new book, “The Legacy of Love”
• His turning point was realizing that he needed to write the book
• His book is more than just a business book, it is about his journey as a leader and as a person
• The book was to help others on their own journey of healing, and he plans on handling out copies to friends and family
• The book dispels the misconception that military leaders have to be
• He describes his journey from being a Navy Seal, Air Force, and Afghanistan veteran to the person he is now
• The power of his story is that it reveals understanding and closeness between him and those who read it

[19:45 - 32:15] The Shift In The Intentionality Away From Business And Towards Self-Care

• The book was able to refresh and align himself
• How you shift his intentionality away from business and towards self-care, such as journaling, reading, and playing the piano
• Journaling has helped shift from a negative mindset into a more positive one, and how this shifted his focus from serving others to serving herself
• How therapy has helped him to understand better her own brokenness and the power he has to fix it
• He talks about how he wants to create a community of like-minded individuals who are focused on taking action and filing their lives with purpose



[32:16 - 43:58] Closing Segment

• Closing words and reminders
• To find out more about Zack’s book and how his personal experiences as a veteran and how it is a letter to forgive themselves for their past mistakes and set them free, come and listen this Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“I felt like there was too much misconception going into what the military mindset was and hey, this is what a leader looks like.” – Zack Knight 

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“If you got a compelling offer, you got a compelling landing page, you got a good product, we can turn on ads and scale up or down based on what you need. It's quick and it's responsive. And so, I still believe in SEO.” – Brett Curry

In today’s episode, we welcome, Brett Curry. Brett is an online marketer, eCommerce strategist, and speaker, but first and foremost he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the creator of the Smart Google and YouTube Traffic Course in partnership with Ezra Firestone. The majority of his time is spent running an online marketing agency and leading an amazing team of talented marketers.

 [00:01 - 04:38] Who is Brett Curry?

• Zack introduces his guest, Brett Curry!
• Brett is the founder of OMG Commerce, a digital marketing agency that helps brands grow their online presence

[04:39 - 14:41] SEO Is Still Important To Be A Successful Online Business

• SEO is still important, but it can be hard to keep up with the changes in the digital world
• To be successful, you need a good product, good service, and a unique selling proposition
• You need to know your market and understand what they’re looking for
• Google ads are a great way to track how effective your campaigns are
• Branding is important for small businesses, both online and off, and it can impact everything from the positioning of a product to the tone of a company’s communication

[14:42 - 27:51] Persuade Customers To Buy Through Effect Marketing Campaigns

• “Building a Story Brand” by Donald Miller
• “Made to Stick” by Chip and Dan Heath
• Brett recommends using video in marketing to create a celebrity factor for businesses and individuals and to persuade customers to buy products or services
• He discusses how successful companies were able to expand their brands

[27:52 - 33:48] Closing Segment

• Brett offers his advice on how to grow your business
• Connect with Brett (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“Brand is really, really important. The brand shows who you are and who you're for, because I think someone wants to see themselves in the product or service.” - Brett Curry

“Marketing comes down to branding and positioning and then offers.” - Brett Curry

Connect with Brett

Website: OMG Commerce

LinkedIn: Brett Curry

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“Everyone runs differently. And so, get really specific, and real intentional about what you need, what you want, and what you don't want.”  –  Danielle Mulvey

In today’s episode, we welcome back, Danielle Mulvey. Danielle talks about how she developed a system that helps businesses identify and filter out candidates who don’t align with their core values. The 5-Star employee rating system ensures that candidates have the same values as the business owner. This is key to a successful business because employees who share core values will think and act like the business owner. If this alignment does not exist, frustration will set in as differences in values create conflict.

[00:01 - 01:20] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Danielle, tune in to last Monday’s episode

[01:21 - 12:37] How To Attract The Right Employees And Repel Unwanted Employees

• She discusses in detail her system, “The 5-Star Employee Rating System”
• It is a customizable per role, it is based on what is needed for that specific role
• It ensures that only the best candidates are hired
• A candidate must share the same core values as the business owner in order to be rated a 5-Star employee
• The key criteria for being a 5-Star employee are having minimally acceptable ratings for 11 universal qualities, two of which are coded red
• If an employee doesn’t meet the standards, they filter themselves out of the job and don’t move forward in the hiring process
• The system is used to rate your existing employees and learn how to use it to improve their performance

[12:38 - 22:30] Closing Segment

• Danielle recommends listeners to find the details on how to utilize the system and visit her website at Danielle Mulvey!
• Connect with Danielle (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“The best way to clone yourself is to hire people who have the same DNA, who have the same core values. They share the core values that you have. And what's important about distinguishing about the core values is these are the business owner's true core values.” - Danielle Mulvey

“When you figure out where your 3 to 5 true core values are, and you define them with clarifying statements, you put them in your job posting because that is going to be one of your tactics for attracting 5-Star candidates and repelling the 1 and 2 and 3-Star candidates.” - Danielle Mulvey

Connect with Danielle

Website: Danielle Mulvey

LinkedIn: Danielle Mulvey

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community

“It's really important to not be subjective in your hiring.”  –  Danielle Mulvey

In today’s episode, we welcome, Danielle Mulvey. Danielle Mulvey is a former flight attendant-turned-entrepreneur who has cracked the code on recruiting, hiring, and retaining what she refers to as “5-Star Employees”. Never one to settle for average, Danielle has scaled her several companies to over $50 million in annual revenue while spending less than 10 hours each week overseeing their operations. Danielle’s own team of trusted 5-Star Employees provides her with the freedom to spend the rest of her work-week guiding other entrepreneurs through podcasting, workshops, and community curating. In addition to running her companies and assisting other entrepreneurs, Danielle is the Chief Curator of The ALL IN Company Community, which strategically advises other entrepreneurs on attracting and hiring 5-Star Employees. She has been developing, testing, and sharing these ideas for more than 10 years now, with a staggering 90% success rate! Danielle attributes this success to her undeniable gift to identify and nurture 5-Star Employees. She knows that in order to succeed, leaders need to get comfortable with the uncomfortable and go all in on their employees, who will reciprocate and go all in on the company.

 [00:01 - 02:32] Who is Danielle Mulvey?

• Zack introduces his guest, Danielle Mulvey!
• She is the Chief Curator of “The ALL IN Company” community, which strategically advises entrepreneurs on attracted in hiring 5-Star Employees

[02:33 - 13:42] Having A Checklist Is Key To Ensuring Phenomenal Experience

• The importance of having processes and systems documented in an organization to ensure consistency, accuracy, and predictability in results
• Hiring employees who are able to hit the ground running and have a purpose in the company from the start
• Regularly auditing systems to ensure they are still effective
• The process of hiring and retaining 5-Star employees
• Many businesses are only successful at hiring 5-Star employees about 25% of the time
• Utilizing a 5-Star employee rating system to find and hire the best candidates

[13:43 - 30:31] How To Hire The Right People For Your Business

• How a 3-star employee is just in the wrong position, in the wrong job, or on the wrong bus, and how it can be dangerous for business
• Hiring the right people for your business
• The criteria that make up the employee rating system:
• Performance
• Attitude
• Communication
• Teamwork
• Citizenship

[30:32 - 35:02] Closing Segment

• Danielle advises listeners to never settle and her company can help you find and hire the best employee   
• Connect with Danielle (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“I believe the employer has a greater responsibility to make sure that they're really understanding what they need exactly in a candidate, what they also don't want in a candidate. And, using that filter and litmus test, “The 5-Star employee rating system”, to make sure that they're not making that mis-hire.” - Danielle Mulvey

“Using a process and system checklist for recruiting and hiring. And using objectivity when you hire is super important.” - Danielle Mulvey

Connect with Danielle

Website: Danielle Mulvey

LinkedIn: Danielle Mulvey

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“Anything that you're looking at with a personality, that's just an indication of who you are right now. That does not mean that's who you are.”  –  Jim Adams

In today’s episode, we welcome back, Jim Adams. Jim talks about how businesses should track their progress and measure their success in order to improve. He talks about assessing their business’ gross margins, overhead, and other financial metrics in order to better understand where they are and where they need to be in order to grow. He notes that there are other ways to measure success beyond just gross margins and sales, such as digital conversion rates and headcount, which can provide a more holistic look at a business’ progress.

[00:01 - 01:11] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Jim, tune in to last Monday’s episode

[01:12 - 08:24] How To Track And Measure Your Business For Improved Performance

• Jim identifies four different types of business owners, Gun Slinger, Mechanic, Goalie, and Unicorn
• Each type of business owner has strengths and weaknesses
• He discusses the failure of a business owner to launch a successful product due to a missed detail in the users’ story
• He learns that systems are important and creates systems to track and measure data to improve decision making
• He shifts their consulting firms to focus on short term KPIs to help businesses improve their performance
• Conversion rates are huge and one of the biggest factors in digital marketing success
• As a business owner, you should what to be focused on in order to be successful

[08:25 - 15:19] Closing Segment

• Jim tells listeners that the goal is to have an awareness of what may be broken and what may need fixing, so that you can move forward in your life
• Connect with Jim (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“They all have strengths and then they all have blind spots and fears, and they all have different things. Once they're more aware, that they focus on and have a breakthrough.” - Jim Adams

“Business owners’ biggest problem is they don't know what their biggest problem is.” - Jim Adams

Connect with Jim

Website: Jim Adams Consulting

Facebook: Jim Adams

Instagram: Jim Adams

LinkedIn: Jim Adams

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“It's therapeutic to write your story, it's therapeutic to get that information out into the world.”  –  Jennifer Wright

In today’s episode, we welcome, Zach and Jennifer Wright to discuss how writing your book can be a therapeutic experience that can help veterans with PTSD. They share stories of how their clients have used writing as a tool to heal from trauma. They discuss how intentionality is essential for writing a book and how to ensure that your book is successful.

 [00:01 - 08:22] Who is Jennifer Wright?

• Zack introduces his guest, Jennifer Wright!
• She is a book editor, publisher, and writer of Zack’s book
• How to share your story and connect with others

[08:23 - 21:16] Reframe Your Thoughts And Share Your Story

• Helping people tell their stories and how figure out how to write them
• Sharing your experiences with other people can be therapeutic
• Writing veteran’s thoughts and sharing them with others
• Reframing veteran’s thoughts about their military experience

[21:17 - 43:53] The Joyful Experience Of Sharing Your Story

• She believes that it should be a joyful experience
• The key to writing a book successfully is to have an organized process with a focus on the reader
• Veterans are good at accomplishing tasks and can develop a task-oriented process
• There are many ways to get your information out there
• Writing articles
• Blog posts
• Podcasts
• Videos

[43:54 - 45:28] Closing Segment

• She emphasizes the importance of sharing one’s story and offers to help anyone who needs it
• Connect with Jennifer (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“If you don't know how to do something and you're holding yourself back because you don't know how, and once you understand the process, that just makes it easier. It should be a joyful process.” - Jennifer Wright

“Stop being guarded and actually tell your story.” - Jennifer Wright

Connect with Jim

Website: Jim Adams Consulting

Facebook: Jim Adams

Instagram: Jim Adams

LinkedIn: Jim Adams

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.

“If you calm down, your vision widens up, which is very important in racing. And then new racers, like every single one of us. They grip the steering wheel like they're swinging axes. And you can't do that, you got to learn to loosen up and kind of change your mindset.”  –  Jim Adams

In today’s episode, we welcome, Jim Adams. Jim Adams grew his brick-and-mortar business, www.AmericanLandscapeStructures.com from $1 million to $5 million in sales during a pandemic, all while winning back his time and freedom as an entrepreneur. Jim believes there are essentially 4 types of business owners: 1. Gunslinger, 2. Mechanic, 3. Goalie, 4. Unicorn. Success as a business owner is almost completely based upon knowing which one you are, and building from there. This isn’t about just making more sales or hiring more people. It’s about understanding your natural tendencies, inclinations, fears, and behaviors that affect your decision-making. As a consultant, Jim has helped hundreds of small and family-owned businesses around the U. S. and Canada transform the businesses they’ve created into ones that are truly a joy to own. Jim was a top consultant with an international business consulting firm. AmericanLandscapeStructures.com - the multi-seven-figure pavilion business he founded in 2013 - has doubled 2 years running during a pandemic. Nowadays, you’ll find him cruising around the country with his wife Cara in their RV - their “headquarters on wheels.”

 [00:01 - 13:59] Who is Jim Adams?

• Zack introduces his guest, Jim Adams!
• Jim has a background in law enforcement and has used this training to start a brick-and-mortar business
• He believes there are four types of business owners and focuses on helping those in the “gun slinger” category to understand their numbers
• He has helped hundreds of small businesses in the US to become more successful  

[14:00 - 11:39] Becoming a Better Leader To Build A Successful Business

• Jim discusses what he has learned during his first day of work that also applied to his racing career
• He discusses how he learned to be a better leader by being in positions of authority where people had to respect him and make decisions quickly
• How curiosity is a characteristic that he looks for in leaders
• His transition from being a military veteran to a business owner
• His mindset has shifted in order to be successful
• He learned to be more present and observant in her interactions with others

[11:40 - 19:11] Working With People With Their Own Zone Of Genius And Superpowers

• Jim discusses the importance of taking a tactical pause before taking action
• How this can be coached by coaches and mentors
• He came to a realization that he was “the smartest guy in the room” and became isolated from others
• He started branching out and joined mastermind groups, which led to him building a national professional network
• This network has helped his business grow, and he now owns a production company
• He advises others to learn from their mistakes, work hard, and not be afraid to pivot their businesses

[19:12 - 25:02] Closing Segment

• Jim advises listeners that the key to success is learning the numbers and understanding what will work for you 
• Connect with Jim (links below)
• Join us for Tactical Friday!
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“I've just worked with smarter and smarter and brighter and brighter people with their own zone of genius and superpowers. And then, our business has elevated as a result of that.” - Jim Adams

“One of the biggest problems in today's culture is that people think there's one right answer.” - Jim Adams

Connect with Jim

Website: Jim Adams Consulting

Facebook: Jim Adams

Instagram: Jim Adams

LinkedIn: Jim Adams

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.