All sales textbooks seem to say the same thing. Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But how do we integrate these tips into actually making deals?Learn more about your ad choices. Visit megaphone.fm/adchoices

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As your business grows, more hands will enter the pot. People will want to work for you, clients will demand more from you, and investors will want to get in on the action. Knowing who to let in and who to let out is the key to ensuring that no cancerous cells enter your system. Because it only takes one to seriously set back the mission.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Do you build a website or use Facebook? To drive traffic to your website requires diverting people away from their comfort zones. But building a following within Facebook, the world’s most used social media platform, is tending to the user. And thus, its higher conversion rate can be turned into a more profitable revenue stream.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Today, it’s easy to be a ghost. Amazon will instantly ship whatever you need, Netflix will broadcast whatever you want to watch, and Facebook will provide the virtual social interaction you think suffices. Across the board, the mental and physical requirement to be aware and present is the lowest it’s ever been. The effect of this is that we have become disembodied ghosts floating through our day-to-day.Learn more about your ad choices. Visit megaphone.fm/adchoices

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A marketing agency is easy to start. But it is difficult to scale. As you gather clients, problems arise. How do you hire the right people? How do you create systems so you can train your new-hires to do the job the same way you were doing? Answering these questions while simultaneously running the business can send us running into the woods.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why wasn’t Wind River nominated for Best Movie? Because The Golden Globes are centralized. The moment a system becomes centralized, it becomes corrupt. As soon as elected officials meet in a boardroom or votes are tallied behind closed doors, whatever that system’s goal was, is now compromised. This is the reality of centralization, and if you look across our society, you see it in every sector.Learn more about your ad choices. Visit megaphone.fm/adchoices

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In digital marketing, there are many different avenues to choose from. Email campaigns, social media, Google AdWords, the list goes on. How do you know which channel is the best for your product? And even if you do know which, how can you maximize the utility of the platform?Learn more about your ad choices. Visit megaphone.fm/adchoices

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Productivity is a tricky thing to master. That's because the more time we spend learning about it, the less productive we feel. The productivity books we read and podcasts we listen to are, in a sense, a distraction from the work we know we need to do. But that is all just our mind playing tricks on us. You have to spend time sharpening your axe. And our axe is our mind, and our sharpener is knowledge.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Put on your blinders. 2018 is the year of focusing on what you want and getting it. If that was your attitude at the beginning of 2017, and you didn’t get it what you wanted, figure out why. Luckily, we live in the world of information and the answers to self-improvement are here. You cannot increase your output without decreasing something else.Learn more about your ad choices. Visit megaphone.fm/adchoices

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Sometimes the path to self-improvement requires brutal force. And in a world where self-help books coddle your ego, achieving your desired results is difficult to manifest. Inviting criticism is a way to hack your motivation centers by giving others direct access to your ego. When you flaunt your weaknesses, the feedback you receive, if absorbed as pain but reoriented as fuel, can improve day-to-day performance.Learn more about your ad choices. Visit megaphone.fm/adchoices

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