Discover the simple steps to create a successful Black Friday promotion for your teacher business! Heather shares her perspective on the importance of considering Black Friday as a business opportunity, regardless of personal feelings towards the consumer holiday. Learn when to do a Black Friday sale (hint: it’s not actually on Black Friday itself!), how to keep it simple, and why starting small and building over time is the best approach to ensure success and avoid overwhelm.

Heather also gives insight into her own experiences with Black Friday promotions in her businesses, including a simple two-day sale that involves sending emails to her subscribers and directing them to a sales page, as well as her more elaborate "20 Days of Sales" promotion on her Kindergarten Ready side of the business. If you're looking for a simple Black Friday promotion strategy, tune in and don't be afraid to take action!

Key Takeaways:

• (03:25) Black Friday and its importance for business owners
• (04:10) When to do a Black Friday promotion
• (05:30) Explanation of a simple Black Friday promotion for an online business
• (07:00) 20 days of sales and 25 days of freebies
• (12:55) Starting small and building up over time
• (13:15) Suggestion to do a Small Business Saturday promotion instead
• (15:20) Begin thinking about creating a product for next year
  
  

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Kerry Beck helps moms (or dads or any adult) find ways to make money online. This enables moms to give their kids a solid financial education by choosing the best online business for their family. She offers step-by-step help to building a blog, creating digital products, as well as setting up marketing funnels and email sequences. 

In this conversation, Kerry shares her journey from public school teacher to starting her own online businesses in the homeschooling niche. She emphasizes the importance of pressing into your fears and taking action, rather than getting stuck in analysis paralysis. She also highlights the power of building relationships with your audience and the value of consistency in your business efforts. Learn Kerry’s simple tips for email marketing and list building, including the use of lead magnets and tripwires. Her scrappy strategies and focus on providing immense value to her audience have helped her build a profitable business and create the freedom and flexibility she desires!

Connect with Kerry Beck:

https://familyebiz.com/

https://www.facebook.com/groups/familyebiz

Key Takeaways:

• (02:55) Kerry’s background as a teacher and transition to homeschooling
• (09:00) Evolution from ebooks to courses
• (11:50) Streamlining content and utilizing a Facebook group for weekly content
• (13:40) Effectiveness of email marketing compared to social media
• (16:35) Strategies for building an email list and using lead magnets
• (19:10) Utilizing Pinterest for driving traffic and SEO strategies
• (24:10) Using a tripwire to monetize your email list
• (27:30) Advice for those starting a business
• (37:00) Having a bigger "why" for starting a business
• (40:40) Tips for time management
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

People connect with people, not polished robots.

If you’re struggling to build a community and create deeper relationships with your customers, this is the episode for you! Heather shares strategies that have worked well for her in building valuable relationships with her own customers in both Kindergarten Ready and Teacher Biz. She emphasizes the need to genuinely care about the people you serve, to communicate with them regularly, and to show up as your authentic self. Building relationships with customers not only helps establish trust and loyalty but also allows for a greater impact and success in your business!

Key Takeaways:

• (02:43) Importance of building relationships with your customers and community
• (04:25) Strategies for taking action to build the relationships
• (10:00) Staying top of mind and talking to your community often
• (12:30) Showing up as yourself and overcoming fear of being on camera
• (17:40) Remembering it's not about you, it's about helping others
• (19:45) Building know, like, and trust with your customers
  
  

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Anna Schild is a content repurposing virtual assistant (VA) and the host of the Content and Chill podcast. She started her VA business after working as an executive assistant at a corporate bank. Her transition to the online workspace was driven by a desire for more flexibility and location freedom.

In this conversation, Anna touches on the various aspects of working as a virtual assistant and explains the concept of content repurposing and how it can help online business owners maximize their efforts. She shares insights into her business structure, work hours, and the lifestyle her business allows her to have. She also offers advice for those considering starting an online business and shares tips for those looking to hire an assistant.

Connect with Anna Schild:

Instagram @annashieldva

Content and Chill podcast

Key Takeaways:

• (03:20) Anna’s background and transition from EA to VA
• (10:00) Content repurposing and its benefits for businesses
• (12:45) Anna’s work schedule and the flexibility her business provides
• (16:20) Advice for those considering starting an online business
• (18:20) Benefits of outsourcing tasks to a virtual assistant
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Jennie Sjursen is a former special education teacher who turned her passion for helping dyslexic students into a private dyslexia practice called Literacy Untangled. She is passionate about helping students with dyslexia and has extensive training in Orton-Gillingham.

In this conversation, Jennie shares her journey from being a stressed-out teacher to starting her own online business. By leveraging her expertise, she has been able to reach more students and make a difference in their lives. She discusses the challenges she faced in building Literacy Untangled and her plans to scale her business by creating an online course to help parents navigate the education system and support their dyslexic children. Tune in to learn about offering one-on-one services as an online business owner, how to determine the right prices for your services, as well as ample advice for embracing uncertainty as an aspiring teacherpreneur!

Connect with Jennie Sjursen:

literacyuntangled.com

Key Takeaways:

• (02:20) Jennie's teaching career and how stress lead her to start an online business
• (04:40) Jennie's business structure and income sources
• (06:00) Transitioning from one-on-one sessions to an online course
• (12:30) Advice for teachers looking to start an online business
• (15:15) Pricing your services and making more money compared to teaching
• (22:30) Giving your business time to grow and getting comfortable with uncertainty
• (24:20) Literacy Untangled
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

As a former teacher, Heather knows the feeling of being trapped in a job and wanting more. By leveraging her teacher skills and the internet, she has been able to make a limitless impact beyond the classroom and build a profitable online business. 

In this special episode of The Teacher Biz Podcast, she’s sharing her recent master class training for starting and growing an online teacher biz. Learn all about the Teacher Biz Blueprint and how it can guide you in creating a fulfilling business that brings you freedom, flexibility, and a sustainable source of income. Get ready to take notes and take action!

Join the Teacher Biz Blueprint today!

teacherbiz.com/join

Key Takeaways:

• (04:00) Heather’s desire to help others build successful online businesses
• (12:05) Focusing on products and being strategic about what you create and sell
• (15:50) The mistake of relying too heavily on social media and content creation without a solid product strategy
• (16:25) The effectiveness of email marketing
• (20:10) Launching your products strategically
• (25:25) Real-life success stories from educators
• (32:00) A step by step blueprint for building your teacher biz
• (40:00) What makes this immersive learning experience different
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Beth Anne Schwamberger is the founder of Brilliant Business Moms. She's passionate about helping women to build their businesses in the margins, so they can spend more time with their families. She loves teaching Facebook Ads and providing quick and easy tools like sales page and ad templates to make life easier for online business owners.

In this conversation, Beth Anne explains how Facebook Ads are a powerful tool used for reaching potential customers. She shares success stories from her students in various niches who have used ads to quickly get in front of their ideal customers and ultimately grow their businesses. Beth Anne also explains the potential of ads for teachers starting online businesses and the ability to create products that cater to individual needs. If you’re curious how Facebook ads can be a game-changer for business growth, don’t miss this episode! 

Connect with Beth Anne:

http://brilliantbusinessmoms.com/

Join the Brilliant Ads Bootcamp!

teacherbiz.com/ads

Key Takeaways:

• (03:00) Beth Anne's backstory of starting the Brilliant Business Moms podcast
• (06:05) The power of ads in reaching potential customers
• (07:45) The control and speed of results with ads compared to organic strategies
• (17:10) Using organic social media to test content for ads
• (18:45) Starting with a small ads budget
• (21:20) Investing in ads instead of buying more courses
• (23:00) Brilliant Ads Bootcamp
• (25:45) Having time to pursue new passions
  
  

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Building an email list is not just about collecting email addresses. It's about building a community of potential customers who are genuinely interested in what you have to offer. By providing value through your freebie and nurturing relationships through regular emails, you can establish trust and credibility with your audience. 

In this episode, Heather walks you through the exact steps and resources needed to start building an email list. Remember, it's not about perfection; it's about taking action and providing value. So don't wait any longer - tune in to discover the simple five-step process for starting and building an email list TODAY!

5 Steps to Start Growing Your Email List TODAY!

teacherbiz.com/EmailCheckList

Key Takeaways:

• (3:16) Choosing an email service provider
• (6:50) How to create a freebie related to your future products
• (10:24) Why you need a sign-up page for your freebie
• (12:10) Setting up an email delivery sequence
• (14:45) The importance of sharing your freebie sign-up page everywhere
  
  

Start your FREE 14 day trial of ConvertKit!

teacherbiz.com/CovertKit

Start your FREE trial of Lead Pages!

teacherbiz.com/LeadPages

Sign up for The Teacher Biz Bootcamp!

teacherbiz.com/Bootcamp

Don’t forget to grab the FREE Teacher Biz Starter Guide! 

teacherbiz.com/Start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

Avoiding starting and growing an email list is a common mistake that a lot of new business owners make. Simply because they don’t realize how important an email list actually is! In this episode, Heather shares her own experience of how her email list (now consisting of 130,000 subscribers) has been the secret sauce in her business. She also highlights the potential pitfalls of relying solely on social media platforms and third-party platforms like Teachers Pay Teachers.

Building an email list is a key component that provides stability, helps build relationships with customers, and establishes credibility within the online business community. By focusing on growing your list, you create a direct line of communication with your audience, ensuring a stable income source and the ability to easily promote new products and services. 

Don't miss out on the opportunity to build a solid foundation for your business. Tune in to learn more about why you need to start growing an email list from day one!

Key Takeaways:

• (04:39) Creating a solid foundation for your business
• (08:35) Building relationships with your community
• (10:00) How often you should email your list
• (11:31) Utilizing Facebook Ads to grow your list
• (12:55) How an email list provides stability and credibility for your business
  
  

Join Amy Porterfield’s Course Confident Bootcamp! teacherbiz.com/course

Don’t forget to grab the FREE Teacher Biz Starter Guide! teacherbiz.com/start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz

As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in marketing, sales, and business growth. With 20 years experience, she has helped hundreds of entrepreneurs with everything from overcoming the fear of sales, to growing their business visibility through organic marketing strategies. 

In this conversation, Tracy shares her experience of starting an online business and the challenges she faced along the way. From offering one-on-one coaching to creating online courses, get a glimpse of the evolution of Tracy Beavers Coaching. Learn how to overcome mindset blocks, embrace the learning curve, and prioritize email marketing for sustainable growth.

Through patience and consistency, as well as leaning on a support system of like-minded individuals, you can navigate the challenges and seize the opportunities that lie ahead in your business journey!

Connect with Tracy:

https://www.tracybeavers.com/

Business Visibility Made Easy

Key Takeaways:

• (02:31) Tracy's experience getting started in the online business space
• (06:10) The evolution of Tracy Beavers Coaching
• (09:10) Visibility and email list building
• (13:25) Course creation vs one-on-one coaching
• (15:30) Overcoming mindset blocks and building connections
• (20:18) Choosing to work 40+ hours a week
• (24:12) Procrastination, avoidance, and hiring out
• (25:54) Why patience and consistency are so important for business growth
  
  

Grab the FREE Teacher Biz Starter Guide!

teacherbiz.com/start

Connect With Heather:

https://teacherbiz.com/about/

https://instagram.com/teacherbiz