The THOMcast

The THOMcast

By The House of MarketingBusiness
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The THOMcast episodes

  • How ID Marketing will disrupt the innovation process and boost your performance #BusinessDesignThinking — THOMcast E03

    In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline Khancheh Zar, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.

    🌶 TODAY’S MENU

    • The concept of Business Design Thinking 
    • Why we needed to change the framework and what we changed
    • And finally how this will result in more successful innovations

      • 🧩RESOURCES 👉

      If you want more information about our new Business Design Thinking framework, have a look at www.thom.eu/bdt

      🚀TIMESTAMPS 

      (00:45) Introduction of Jean Marc and Eva

      (01:40) Introduction of expert Eline
      (03:02) Explanation of the Business Design Thinking Approach
      (04:36) The steps of Business Design Thinking
      (08:25) The introduction of behavioral data
      (10:26) The second diamond
      (11:20) How to validate your value proposition?
      (12:28) The importance of iteration
      (13:35) How ID marketing increases the succes rate of your business design thinking process.
      (15:31) What to keep in mind about Business Design Thinking

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      🙋‍♀️ CONTACT US


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      * * *

      This episode is brought to you by The House of Marketing.

      Special thank to Eline Khancheh Zar. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

      18 min
    • Your company structure defines your impact #OrganizationalDesign — THOMcast E02

      Today, Oliver McAllister and Sophie Van Orden join us to tell us all about organizational design, how important it is for a company that wants to cope with change and how marketers can impact it.

      🌶 TODAY’S MENU

      • How to structure your company in order to achieve your goals efficiently
      • What are the main pitfalls of organizational design we see way too often
      • How any marketers can positively impact org. design even if they are not decision makers

        • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE02

        • Summary of the episode
        • Full guide on becoming an agile organization
        • Culture Design Canvas: assessing and strengthening your company culture

          • 🚀 TIMESTAMPS

          • (01:22) Introduction of our experts: Oliver and Sophie
          • (03:22) What are some big Organizational Design trends we see during the pandemic?
          • (04:54) Do you see typical mistakes people make in their process?
          • (07:32) How can marketeers and our peers better deal with change?
          • (11:20) What are some of the typical questions you get from managers struggling with change in their organization?
          • (13:50) Could you give us some examples how to tackle these questions?
          • (16:24) How do you convince marketers that the proposed change solution will also work for them?
          • (19:00) How does this all apply to me? How can I weigh in on these big topics?
          • (21:15) Wrapping up with Sophie and Oliver

            • 🙋‍♀️ CONTACT US

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            * * *

            This episode is brought to you by The House of Marketing.

            Special thanks to Oliver McAllister and Sophie Van Orden. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

            24 min
          • Don’t fail your product launch #IDmarketing — THOMcast E01

            In this episode, Lies Taerwe, Managing Director at The House of Marketing, explains how Integrated Data Marketing can revolutionize today and tomorrow's way of doing marketing.

            🌶 TODAY’S MENU

            • Why 80% of new products launched are unsuccesful
            • Why businesses fail at understanding their customers' needs
            • How ID marketing solves this, and how you can start applying it today

              • 🧩 RESOURCES 👉 https://bit.ly/THOMcastE01

              • Summary of the episode
              • More detailed view on ID Marketing, including case
              • The ID Marketing Starter's Guide

                • 🚀 TIMESTAMPS

                • (01:48) What is "ID Marketing" and why should you care?
                • (03:42) Is there really a gap between what consumers say and do?
                • (07:55) What should we do with traditional marketing?
                • (10:12) How does ID Marketing change the way to define personas?
                • (13:25) How to you concretely start implementing ID Marketing?
                • (15:46) Neuromarketing... isn't it too heavy/expensive/complex?

                  • 🙋‍♀️ CONTACT US

                  Instagram

                  Linkedin

                  Business inquiries 

                  Podcast inquiries

                   

                  * * *

                  This episode is brought to you by The House of Marketing.

                  Special thanks to Lies Taerwe. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.

                  21 min

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