You're not going to be one of those lawyers that only starts thinking about a focus group 30 days before the trial, right? To make the most of the power and impact of focus groups, work backwards through this three-phase roadmap that helps you plan and prepare. You will see, and feel, a remarkable difference in your confidence, arguments and ultimately, your case. Why three phases? This structure taps into the various stages of trial prep, and gives you focus groups that are appropriate and effective for the moment your case is in. Whether it's in Phase 1 (Discovery), Phase 2 (Settlement/Mediation), or Phase 3 (Trial), focus groups reflect juror attitudes, bias and weakness detection, theme and damages testing, witness credibility feedback, and help lawyers make better settlement-versus-trial decisions. Work with me to fine-tune this strategy and ensure you're getting the most out of your focus groups! Set up a free consultation today: https://www.calendly.com/elizabethlarrick In this episode, learn how:

• Mediation focus groups help assess case value and strategy.
• Running focus groups early can provide critical insights.
• Each focus group builds on the previous one for better results.
• Timing is key; don't wait until the last minute.
• Lawyers should commit to at least one focus group per case.

I also talk in today's episode about a common misconception we have on how decisions are made for mediation. There is a dedicated episode on this topic, Episode 142, which you can find here:

Avoid This Mistake if You Plan to Use Focus Group Clips in Mediation [Ep 142]

You can also watch today's episode on my YouTube Channel: The Three-Phase Focus Group Strategy Every Trial Lawyer Needs [Ep 160]

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Have a trial or mediation coming up and want to test with a focus group? Book a free consultation call with Elizabeth to learn more:

• www.calendly.com/elizabethlarrick

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