Pre-suasion is the practice of getting people sympathetic to your message before they experience it. In this episode, Gary sits down with Naren Arulrajah, host of the Growing Dentist podcast, to discuss the psychology of Marketing. Together they discuss two books by Dr. Robert Cialdini that have deeply influenced both of them. Listen now to find out how you can adapt the techniques found in these books to grow your dental practice.

Podcast: Download | Play in new window/mobile device Running Time: 60 minutes This Thriving Dentist interview is all about the psychology of marketing. Robert Cialdini is considered by many experts to be the one of the greatest marketing authorities …

Dentophobia is keeping 90 million people from receiving dental care. In this week's episode, Gary has invited his friend Dr. Michael Silverman to discuss all things sedation, from current regulations and guidelines to the future of sedation dentistry. If you are a dentist who has already embraced sedation in your practice or considering sedation dentistry, this episode is for you. Listen now and find out how you can make dentistry comfortable for the patient and the provider.

The reality is that many patients experience fear or apprehension when it comes to visiting the Dentist. Recent studies reported that 49% of the adult population in the U.S. put off a visit to the Dentist because of fear and 22% of the adults in the U.S. won't visit the Dentist at all because of fear. To help you successfully incorporate sedation dentistry into your practice Gary invited his friend Dr. Michael Silverman on the Thriving Dentist Show. In this interview, Gary and Michael discuss; The current S

For this week's episode, Gary breaks the mold and goes solo, where he reflects on his journey so far and his plans for the future. Listen to this episode for Gary's analysis of the state of dentistry today, why some dentists thrive and some struggle, and the role of legacy purpose and passion in a thriving practice.

This Thriving Dentist Show is a very personal show for Gary. In this episode, Gary announces the Launch of the Thriving Practice Academy. Topics covered include; The back story to the creation of the Thriving Practice Academy, Gary's perspective that now is an amazing time to be a Dentist, the three specific events that caused Gary to reflect on how he wants to spend the next 10-15 years of his career, the role of Legacy in your practice, how Gary's LifeSmiles dental practice serves as a 'test kitchen' to t

The latest tax reform bill has brought upon the most sweeping changes to the tax code in 30 years. Gary sits down with his friend Robby Apple, an accounting authority, to discuss the latest tax reform bill. Tune in to this week's episode to find out how this bill impacts dental practices and the changes you may need to make to your business structure.

In December 2017 Congress released the latest Tax Reform Bill providing the most sweeping changes in the tax code in over 30 years. Gary invited his friend Robby Apple CPA to discuss the details in the latest tax reform bill and specifically how these changes will affect you. Gary deliberately chose Robby for this interview because he is an authority on the topic and he has a great way of making this information both educational and interesting! In this Thriving Dentist Show Gary and Robby discuss; The Acad

Financial Freedom is when you can go to work because you want to, not because you have to. Sadly only 3% of dentists can retire at age 65 without reducing their lifestyle. In this week's episode, Gary sits down with Josh Robbins and Tom Zgainer to provide practical tips on how Dentists can achieve Financial Freedom. Listen now and discover the path to financial independence.

Gary defines Financial Freedom as the day when you can go to work because you want to, not because you have to. Despite having a very attractive annual income, most Dentists struggle with achieving Financial Freedom. A recent study reported that only 3% of the Dentists in the US could retire at age 65 without reducing their lifestyle. Gary Invited his friends Josh Robbins and Tom Zgainer to provide great tips on how Dentists can achieve Financial Freedom. In this Show, Gary, Josh and Tom discuss; The retire