Alexandra Watkins is a leading and outspoken authority on brand names with buzz. Her breakthrough book, “Hello, My Name Is Awesome: How To Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine and a Top 10 Branding Book by Branding Journal. For more than 15 years, Alexandra and her naming firm, Eat My Words, have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, Twitter, and countless startups. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.