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In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of topics from building a sellable business to cultivating success through daily habits, Den shares insights on applying these lessons broadly across entrepreneurial endeavors for strategic growth. 

Here's a bullet list of the books mentioned with a short summary of each:

1. Built to Sell by John Warrillow: Highlights the journey of a graphic designer evolving from freelance to owning a sellable business, underscoring the significance of systemization and operational independence.
   
   
2. One Page Marketing Plan by Alan Dib: Offers a streamlined strategic marketing overview, providing actionable insights on market understanding and message crafting within a single-page framework.
   
   
3. Extreme Ownership by Jocko Willink and Leif Babin: Delivers leadership lessons from former Navy SEALs on taking full responsibility in life and business, translating military discipline into personal and professional growth strategies.
   
   
4. The Road Less Stupid by Keith J. Cunningham: Focuses on smarter business decision-making, advocating for reflective thinking time to avoid common business errors, with direct advice on strategic planning.
   
   
5. Great by Choice by Jim Collins: Analyzes the success of companies in tumultuous conditions through the "20 Mile March" concept, promoting consistent, disciplined progress with insights from historical explorations.
   
   
6. Can't Hurt Me by David Goggins: Chronicles Goggins' transformation from adversity to becoming a top endurance athlete, inspiring readers to surpass mental limits and explore untapped potential.
   
   
7. Your One Word by Evan Carmichael: Encourages identifying a singular, powerful concept to drive business and personal ethos, simplifying success into one guiding principle.
   
   
8. Atomic Habits by James Clear: Details the impact of small, daily habits on achieving significant, long-term goals, emphasizing the compound effect of routine actions.
   
   
9. The Rockefeller Habits by Verne Harnish: Inspired by John D. Rockefeller's strategies, this book offers a structured approach to business scaling with a focus on strategic planning and goal achievement.
   
   
10. Die With Zero by Bill Perkins: Challenges traditional financial planning, advocating for spending wealth on life experiences to ensure a fulfilling life without regrets of unused wealth.
    
    
11. $100 Million Offers by Alex Hormozi: Teaches the art of creating compelling offers with principles of direct response marketing, aimed at maximizing business growth and customer value.
    
    
12. Work Less, Make More by James Schramko: Shares strategies for optimizing business efficiency to enhance income while minimizing work hours, targeting entrepreneurs desiring work-life balance.
    
    
13. Business for Filmmakers by Den Lennie: Offers unfiltered advice on building a lucrative videography business, addressing practical aspects from passion to profit.
    
    
14. The Filmmaker's Guide to Budgets and Quotes by Den Lennie: Focuses on financial strategies for filmmakers, with tips on boosting production profit margins through effective budgeting and quoting.

Mentoring options : www.denlennie.com

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