Summary

Jordi Vermeer, Vice President of Revenue for North America at Channel Engine, discusses the role of Channel Engine in helping brands and resellers list, optimize, and manage their marketplace sales. He explains how Channel Engine integrates with platforms like Amazon and offers automation and tools to streamline the process. Vermeer also discusses the trend of hybrid selling, where brands sell on both Amazon's 1P and 3P models. He highlights the importance of strategy in choosing the right marketplaces to sell on and the benefits of Channel Engine's automation and support. Vermeer also touches on the rise of social commerce and the opportunities for cross-border selling.

Keywords

Channel Engine, marketplace sales, optimization, automation, hybrid selling, social commerce, cross-border selling

Takeaways

• Channel Engine helps brands and resellers list, optimize, and manage their marketplace sales.
• The platform integrates with marketplaces like Amazon and offers automation and tools to streamline the process.
• Hybrid selling, where brands sell on both Amazon's 1P and 3P models, is a growing trend.
• Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling.
• Social commerce platforms, like TikTok and Meta, are becoming marketplaces themselves.
• Cross-border selling can be facilitated through Channel Engine, with opportunities in Canada and Mexico.

Sound Bites

• "We focus predominantly on third party marketplaces to help brands and resellers list, optimize, and manage their marketplace sales."
• "Hybrid selling is the combination of selling on Amazon's 1P and 3P models, which is a growing trend."
• "Choosing the right marketplaces and developing a strategy is crucial for success in multi-channel selling."

Chapters

00:00
Introduction and Background

06:14
Overview of Channel Engine

07:34
How Channel Engine Helps Merchants Expand

09:00
Channel Engine's Interaction with Amazon

10:20
Hybrid Selling and the Benefits

12:42
Differentiating Factors of Channel Engine

14:23
Expansion into Retail and Social Commerce

16:40
Considerations for Multi-Channel Selling

18:24
Efficiencies and Tools Offered by Channel Engine

18:32
Ideal Clients for Channel Engine

22:05
Expanding into International Markets

24:54
Predictions for E-commerce and Multi-Channel Selling

26:14
Availability of Stroop Waffles

27:00
The Dutch Influence on E-commerce

28:41
Shameless Plug

29:33
Conclusion