Summary

Ashley Stanford, the co-founder of Ice Cream Social, discusses the impact of COVID-19 on the event industry and the changing social aspects of events. She emphasizes the importance of social media in event marketing and shares effective strategies for event organizers. Ashley also highlights the significance of partnering with sponsors and leveraging gamification in event marketing. She provides insights on maintaining momentum and engagement, determining event size and goals, and finding and partnering with complementary events.

Takeaways

• COVID-19 has significantly impacted the event industry, leading to the need for innovative marketing strategies.
• Social media plays a crucial role in event marketing, allowing organizers to engage with attendees and create buzz.
• Partnering with sponsors and leveraging gamification can enhance event marketing efforts.
• Maintaining momentum and engagement throughout the event cycle is essential for success.
• Event organizers should carefully consider event size and goals, as well as identify and collaborate with complementary events.

Chapters

00:00
Introduction and Background

05:26
Impact of COVID-19 on the Event Industry

09:02
The Changing Social Aspects of Events

11:30
The Importance of Social Media in Event Marketing

14:38
Effective Event Marketing Strategies

20:33
Gamification in Event Marketing

25:11
Maintaining Momentum and Engagement

29:01
Determining Event Size and Goals

30:36
Finding and Partnering with Complementary Events

32:47
Shameless Plug