Summary

In this conversation, Brent Peterson interviews Brian Gerstner, the CEO of White Label IQ, a company that provides specialized digital talent to marketing agencies. They discuss the value of strategic partnerships and how White Label IQ offers specific roles that agencies may not be able to afford to hire full-time. They also talk about the role of AI in the marketing industry and how it can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch. The conversation concludes with Brian plugging White Label IQ and emphasizing their commitment to being true partners to their clients.

Keywords

strategic partnerships, digital talent, marketing agencies, specialized services, AI, decision-making, personal touch

Takeaways

• Strategic partnerships are important for mitigating risks and providing higher quality services.
• White Label IQ offers specialized digital talent to marketing agencies, allowing them to scale without adding fixed costs.
• AI can help agencies move faster and iterate quickly, but humans are still essential for decision-making and providing a personal touch.
• Collecting first-party data is crucial for nurturing relationships and growing your audience.
• White Label IQ is committed to being true partners and delivering high-quality work.

Sound Bites

• "Strategic partnerships are critical to mitigate risk for a business."
• "White Label IQ allows agencies to flex and bring in specialized skills when needed."
• "AI is going to beat the mediocrity out of all of us."