Before Tik Tok “made you buy it,” HSN and QVC made you do it. Listen to the trajectory of Shoppable TV at the Business of TV event.

WTF Now. Is seasonality dead? Will brands pivot differently around Holiday timing? It all depends. What we do know is Omni-channel has yet another role. Exploiting these always shopping moments. #consumer #digitalshelf #transientidentiti #shoppermarketing #retailmedia

Media Math is Dead as a performance indicator. Let it Rest In Peace. It’s Business Outcomes. #kpi #performancemarketing #transientidentiti #busines

In a consumer first world, the notion of a Data Management Platform is on “borrowed time.” Exit the DMP. Enter the CDP. #datadriven #dmp #cdp #transientidentiti

There’s too much focus on what’s in the middle, the Tech, the machines, the media partner, the channel - instead of the consumer. #consumer #transient

In the next iteration, Influencer efforts need to be tied to the broader value chain of all the Marketing initiatives from events to sponsorships to major tentpoles to OTT to audio branding, etc. #influencer #makr #transient

When the consumer path to purchase is as predictable as a store front, supply chain is easy. But what happens when the strategy is digital shelf driven? #digitalshelf #marketing #transientidentiti

Nothing will be more profound than the future consumer prioritizing the purchase of virtual goods over physical ones. #consumerism #virtual goods #transientidentiti

There’s a major distinction between simply creating attraction and economic value in the influencer business. #influencer #transientidentiti

Nothing in recent memory has had a more profound impact on our physical movement within our environment than COVID. This is why understanding foot traffic patterns is so essential for anything sold at physical retail.