There is no force greater than the psychology of the Consumer. It is was a Marketer must pursue if he or she wants to move the product in-market. #consumerintelligence #consumerbehavior #transientidentiti

The Future State of the enterprise is one of the single most important ideals to maintain any desired growth trajectory.

The strategy for all things “video” whether OTT, YouTube, Linear, or even Tik Tok all comes down to where the consumer attention is oriented. Brands, Agencies, and Platforms need to align with all the channels that move “mindshare.” #video #futureoftv #OTT #transientidentiti

Even the access to troves of Data, the average brand is more out of touch with the consumerism than ever. Essentially they aren’t listening because they think the machines are so smart there’s no need. #consumerintelligence #transientidenti

Big thanks to Google for allowing me to speak to future Black YouTube Creators under their Black Voices Fund initiative on how to build their own brand.

Now more than ever our identities are shared, stored, archived, you name it across a series of platforms. This poses a huge complexity to audience targeting. First we must come to grips with the notion of distributed identities.

To have a true view of the customer, a new orientation must emerge starting with a centralized data platform for the customer. Enter the CDP.

We are entering an era we’re bias is present in everything, especially in product design. With diverse cultures being such a part of consumerism brands need to account for their taste and tones for what they consume.

In 2020 I was on a panel offering perspective on what a real commitment to Multicultural looks like.

If you aren’t paying for the product then you’re the product because your attention is the product. #social #influencer #transientidentiti