While much has made about winning at physical retail, the pandemic upheaval made the Digital Shelf the highest priority. Listen to understand the strategic rationale. #ecommerce #digitalshelf #transientidentiti

Simon Sinek offers perspective on what innovation isn’t. GaryV and Mr. McConaughey offer a sound bite regarding the “gap” between intended and actual outcomes.

While Search has long been bedrock for product discovery, Signaling by way of the Social Media ecosystem marks a generational shift driven by Millennials on how products are being research. It’s less about feature set evaluation and more about is this product picking up traction? Who’s talking about? What’s the social currency? All things that comprise the “spoken identity?”

The only change you really need to see coming is the Consumer’s Change in behavior. Everything else is simply in the middle. Retailers, Publishers, Agencies, Tradeshows, and Media Outlets are all in the middle. Obsess only about the consumer.

The era of looking at data signals that are more akin to browsing behaviors wont ensure effective ROAS. Real intent to convert is more indicative of real intent to have a conversation with a brand.

Why “time” as a measure of value? We live in the experience economy. Thus, the most important currency in that economy is your time. For audience targeting, time needs to be a data signal but with a different context.

Albert Thompson joins as a panelist on the eSports Virtual Townhall hosted by SIGHTLY.

In a time of crisis (COVID) or let’s call it supply chain disruptions, consumers no longer obsess over brand preferences. They obsess over getting the essentials they need. In turn they “step out” on the brand relationship with you.

Gillian MacPherson from EPSILON joins the podcast to talk about the reset needed for Brand Marketers as theY re-evaluate “consumerism” in the era of COVID.

From urban sprawls to re-gentrification to immigration to sister-city expansions, culture is reshaping the geographic make up of almost every major DMA in the country. Alex Paneda from Claritas offers perspective on what in-market planning is today with #culturalintelligence in mind.