Travis Scott performs in Fortnite and all of a sudden eSports gains social currency like never before. The team at SIGHTLY breaks down the current and Future State of the category.

While there is the understand that we all must assimilate to a degree with the “ethos” of American culture it doesn’t mean that we have forsaken our unique cultural identity. We are not simply your token “Total Market.”

In the era of COVID, almost every human could benefit from practicing Escapism. In the realm of Culture, this is nothing new. Listen to Rochelle Newman-Carrasco talk about the practice of Escapism in the modern era.

Jo Kinsella and Albert Thompson talk about the new normals since the COVID-19 outbreak.

Some play just to win. Others play to stay in the game. Infinite players play Monopoly. Finite players play Uno. During a marketplace upheaval Finite players will perish.

COVID-19 hit and the experiential world game to a ground halt. Live became the answer. But not just as contingency plan but more as a mainstream in-market play for exponential reach. Albert talks to Sean McGill from 90Seconds about what’s emerging in the world of Live.

Many organizations have touted their so-called Digital Transformations or how they’re Digital first or how they use Ai or are so data driven. Then COVID-19 hits and their business model is dead. They were “emotionally tied” to legacy ways of operation.

It’s foolish to believe optimistically that all consumer behaviors will just come back online. A new framework for consumer psychology will emerge. Brands will have to acknowledge it and build new Go-to-Market strategies to support it.

Consumer move at a very different pace than brands. Most connect with brands directly anyway through some level of service. The DTC movement will reshape everything.

It’s not everyday you read about a Direct-to-Consumer Ice Cream business but that’s exactly what Tipsy Scoop represents.