The Revenue Formula

The trillion dollar problem: Revenue Leakage


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Every year roughly $2 trillion goes away unnoticed for companies. It's called revenue leakage.


In this episode, we dive deeper into this massive opportunity:

  • (00:00) - Introduction
  • (02:38) - Revenue Leakage.. Cool... But what is it?
  • (04:32) - How big of a problem is revenue leakage?
  • (06:55) - Examples of revenue leakage
  • (10:24) - How do you prevent Revenue Leakage?
  • (11:49) - Time leakage
  • (14:50) - Revenue leakage from cost
  • (19:57) - The full revenue engine
  • (22:49) - What now?

  • Sources
    • 1-5% of EBITDA flows unnoticed - E&Y
    • Sales & marketing efforts could be wasting $2 trillion - BCG
    • 14.9% revenue leakage - Clari/Forrester
    ...more
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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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