What makes people trust you in business—and what breaks that trust without you even realizing it? In this episode of Build Your Business, Matt and Chris Reynolds sit down with Andrew Jackson, COO of TurnKey Coach, to unpack The Trust Equation, a framework rooted in real leadership, lean systems, and years of experience. Whether you're leading a team, onboarding clients, or scaling a coaching business, this conversation will show you how to build lasting trust through ability, integrity, and benevolence—and how to recognize when you're missing one. Learn why trust is your most valuable currency in business—and how to earn it, protect it, and repair it when needed.

🔹 What You’ll Learn

• What the Trust Equation really is—and how to use it in your business

• The three components of trust: ability, integrity, and benevolence

• Why trust is contextual and must be consistently demonstrated

• How lean manufacturing principles can strengthen coaching and leadership

• The difference between AI-generated consistency and real human trust How to lead, hire, and scale with trust at the center

• Why authenticity, follow-through, and care are non-negotiable in leadership

• How trust acts as a "bank account" and what builds or drains it

⏱️ Timestamps

00:00 – Introduction to the Podcast and Andrew Jackson 02:52 – Understanding the Trust Equation 05:51 – Andrew's Background in Engineering and Lean Manufacturing 10:11 – The Importance of Trust in Leadership 14:52 – Defining Trust and Its Three Components 19:51 – Building Trust in Business Relationships 23:55 – Applying Lean Manufacturing Principles to Coaching 29:53 – The Evolving Nature of Value and Trust 33:03 – Building Trust Through Relationships 34:49 – The Role of AI in Trust and Integrity 36:59 – The Uncanny Valley of AI Communication 38:19 – Trust in CEO Relationships 39:56 – The Trust Equation in Hiring and Firing 41:50 – The Importance of Ability, Integrity, and Benevolence 45:15 – Trust as a Proxy for Communication 47:52 – Leading by Example in Trust Building 51:45 – The Long-Term Value of Authenticity in Trust 55:37 – The Role of Social Proof in Trust 57:55 – Consistency and Authenticity in Relationships

🔖 Hashtags

#TrustEquation #AndrewJackson #BusinessLeadership #BuildYourBusiness #Entrepreneurship #CoachingBusiness #TrustInBusiness #TurnKeyCoach #BusinessRelationships #LeanManufacturing #AbilityIntegrityBenevolence #AIAndTrust #LeadershipDevelopment #HiringTips #TeamTrust #AuthenticLeadership #BusinessPodcast #MattReynolds #ChrisReynolds

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/