January 26, 2026

The Trust Shift: Rebuilding journalism in the creator era

38 minutes

Today Paul sits down with Jill Manuel, founder of JCat Group and creator of the Trust Shift newsletter, to explore how trust in media is evolving, and what local newsrooms must do to stay relevant. With over two decades in national and local news, Jill brings deep insight into the seismic shifts reshaping journalism in the age of vertical video, TikTok, and creator led storytelling.

Links:

The Trust Shift

https://the-trust-shift.beehiiv.com/

Jill Manuel - LinkedIn

https://www.linkedin.com/in/jillannmanuel/

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