Sign up to save your podcasts
Or
Share The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.
For Further Reading:
Embedding Artificial Intelligence in the World’s Largest Companies
Leveraging GenAI for Connected Insights
Kantar forecasts ten marketing trends for 2026 strategic planning
MMA and Kantar unveil how consumers are using AI
More about KAiA
Listen on your favorite podcast app: https://pod.link/1715735755
View all episodes
By Greg Stuart, Rex Briggs
4.6
1010 ratings
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.
For Further Reading:
Embedding Artificial Intelligence in the World’s Largest Companies
Leveraging GenAI for Connected Insights
Kantar forecasts ten marketing trends for 2026 strategic planning
MMA and Kantar unveil how consumers are using AI
More about KAiA
Listen on your favorite podcast app: https://pod.link/1715735755
More shows like Decoding AI for Marketing
View all
Freakonomics Radio
32,110 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,254 Listeners
The Daily
112,191 Listeners
Up First from NPR
56,577 Listeners
Masters of Scale
3,978 Listeners
Practical AI
213 Listeners
The Journal.
6,082 Listeners
Hard Fork
5,544 Listeners
The Artificial Intelligence Show
212 Listeners
The Startup Ideas Podcast
211 Listeners
Marketing Against The Grain
358 Listeners
The AI Daily Brief: Artificial Intelligence News and Analysis
693 Listeners
Leveraging AI
61 Listeners
AI Explored
94 Listeners
Beyond The Prompt - How to use AI in your company
62 Listeners