In this episode, Kaylee Felio chats with MK Valley—CEO and cofounder of SparkServ—about the urgent need for innovation in fixed ops. Together, they unpack why dealerships lag behind other industries in customer experience, and how outdated reliance on phone calls and siloed data stifles growth, profits, and customer loyalty.

MK Valley draws from her deep roots in tech and in automotive, recounting her mission to bridge gaps between service, parts, and technology. She shares her journey launching SparkServ—a one-stop solution that proactively connects with customers, improves team efficiency, and empowers dealerships to win back market share.

From self-serve scheduling to AI-driven inventory management, Kaylee Felio and MK Valley reveal practical steps any dealership can take to move beyond bandaid fixes and build a resilient, growth-focused fixed ops department.

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Takeaways

1. Integrate service and parts

2. Use AI to improve decisions

3. Engage customers proactively

   
   

Chapters

00:00 Automotive Scheduling: Fixing Consumer Needs

03:35 "Convenience Over Loyalty Trends"

06:58 Service Advisors' Limited Empowerment

11:55 "Creating Spark: Solving BDC Chaos"

16:20 "Boosting Profit in Auto Deals"

18:55 "Incredible Automotive Industry Insights"

21:38 "Conviction and Curiosity"

25:32 "AI, Efficiency, and Stagnation"

28:27 Service Delays Impact Customer Experience

31:25 Unified Fixed Ops Strategy

Connect with Mk Valley

LinkedIn: https://www.linkedin.com/in/mckennavalleyWebsite: https://www.sparkserv.com/

Kaylee Felio

LinkedIn: https://www.linkedin.com/in/kayleefelio

Website: https://www.partsedge.com