In Episode 9 of The Truth About Ag Podcast, Evan Shout sits down with Jordan and Jen Lindgren of Norquay, Saskatchewan. Running a 13,000-acre grain farm with a pedigreed seed operation and retail chemical sales, the Lindgrens share their journey of diversification. They emphasize the importance of transparency, maintaining core family values, and fostering a community environment during their expansion. They also touch on proactive succession planning and balancing the business and lifestyle aspects of farming. Listen in for a candid discussion on how the Lindgren's navigate the challenges of the ag industry.