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Ever heard of the “paradox of choice”? It’s the idea that when we’re given a million different options to choose from, we become paralyzed and can’t choose any of them. The UK post-punk trio that calls itself Shopping released its first full length a few years ago with the title Consumer Complaints, and their latest is called Why Choose. So, yes, Rachel Aggs, Billy Easter and Andrew Milk make music that subverts modern culture in proper punk fashion. But you don’t need a Ph.D. in marketing theory to understand the band’s head-nodding dance beats. Their propulsive, DIY sound is drawing universal comparisons to early Gang of Four meets The Slits, and their anti-groupthink goes down easiest when jumping around in front of a stage.
4.5
137137 ratings
Ever heard of the “paradox of choice”? It’s the idea that when we’re given a million different options to choose from, we become paralyzed and can’t choose any of them. The UK post-punk trio that calls itself Shopping released its first full length a few years ago with the title Consumer Complaints, and their latest is called Why Choose. So, yes, Rachel Aggs, Billy Easter and Andrew Milk make music that subverts modern culture in proper punk fashion. But you don’t need a Ph.D. in marketing theory to understand the band’s head-nodding dance beats. Their propulsive, DIY sound is drawing universal comparisons to early Gang of Four meets The Slits, and their anti-groupthink goes down easiest when jumping around in front of a stage.
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