John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.

Top 3 Value Bombs:

1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine.

2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines.

3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to.

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