The Unfair Advantage of the Overlooked Expert

Carving out your unique place in the market is critical. Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition. You can be the best in the world at what you do, but if people don’t know about you, and they don’t know what makes you different, then you’re just going to blend in with every other person who does what you do. But here’s where I think the overlooked experts have an advantage. Because you, my rebel friend, are different. You’ve got strengths, experiences, and skills other people don’t. Even if those people share your area of expertise, you’ve got something that makes you different. Now you have to harness that advantage and communicate it. In This Episode: How differentiation works to get you in front of your right fit clients Why differentiation means being able to charge more for your services How differentiation eliminates your competition and turns them into colleagues Why you want to be a category of one  Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Three Word Rebellion Book Request a free 1:1 Chat  Join That Should Have Been Me: A Project for Exploring the Messy Middle of A chieving Success Marketing Uprising Workshop Resources: The Fascination Advantage Building a Storybrand: Clarify Your Message So Customers Will Listen, Donald Miller Find Your Red Thread: Make Your Big Ideas Irresistible, Tamsen Webster