November 26, 2024

The unfair advantage: Why every founder needs a brand

34 minutes

There's an unfair advantage some startups and companies have. It's a competitive advantage that can't be copied. And it's on you should build as early as possible - a founder brand.

In todays episode, we talk about our experience with building a founder brand, what we've learned from others and much much more.

(00:00) - Introduction

(01:47) - Building a Founder Brand

(07:27) - You need this

(08:45) - Blank page problem

(11:11) - The Importance of Consistency

(15:28) - Distribution and Trust

(17:04) - The reason LinkedIn is interesting

(19:33) - The other option

(25:27) - What will you talk about

This episode is brought to you by by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,

You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.

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By Toni Hohlbein & Raul Porojan

88 ratings

November 26, 2024

The unfair advantage: Why every founder needs a brand

34 minutes

There's an unfair advantage some startups and companies have. It's a competitive advantage that can't be copied. And it's on you should build as early as possible - a founder brand.

In todays episode, we talk about our experience with building a founder brand, what we've learned from others and much much more.