In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the advertising and marketing space.

The discussion covers the evolution from traditional SEO tactics to attention-based strategies, the power of showmanship in marketing, and why Justin believes every industry needs its own "Dogecoin" - that disruptive, attention-grabbing player that changes the game.

"I do not believe that advertising or marketing is about persuasion. I don't think it's about selling. I don't think it's about even storytelling. I think those are all techniques for what the main thing that advertising and marketing and branding is, which is showmanship." - Justin Oberman

"All advertising is guesswork, nobody really understands how it works. It's all a gamble. And the only thing that really matters is fame. The more famous you are, the easier everything becomes." - Bob Hoffman (as quoted by Justin)

Have questions about this episode or want to suggest future topics? Reach out to Jeremy Rivera through SEO Arcade or connect on the platforms mentioned above.

Subscribe to Unscripted SEO: unscriptedseo.com

This episode challenges traditional digital marketing thinking and offers a fresh perspective on building authority and visibility in an increasingly crowded online landscape. Whether you're an SEO professional, content creator, or business owner, Justin's insights on manufactured attention provide actionable strategies for standing out in your industry.

Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams.

Key Topics Discussed:

The current state of SEO and its transformation over the years Strategies for focusing on middle and bottom-of-the-funnel content The impact of AI on consumer behavior and search patterns The role of collaboration in enhancing marketing and SEO efforts Practical tips for achieving quick wins in SEO. Local service businesses such as Wayne Tile rely heavily on these SEO strategies to capture high-intent customers.

Guest Bio: Jason Berkowitz is an SEO expert with over a decade of experience. As the founder of Break the Web, he helps brands make SEO more measurable and accessible.

Connect with Jason on Linkedin:

Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing

Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.

Connect with Jeremy:

Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.

Connect with Ryan:

The Evolution of SEO Roles

Impact of AI and Google's Changes

SEO Testing Strategies

Actionable Takeaways

"I think SEO is becoming now and it will become more multi-disciplined... we're gonna get more and more people using LLMs to search for what they need." - Ryan Jones

"The traffic that we do get from LLMs... seems to be really high intent and it is actually converting at a much higher rate than the organic traffic." - Ryan Jones

In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-world branding, and the challenges faced by freelancers.

They also discuss innovative marketing strategies for traditionally boring industries and the importance of leveraging super fans for authentic promotion. The conversation concludes with Marisa's upcoming retreat for women entrepreneurs, highlighting the need for support and resources in business development.

Guest: Nick Jane, CEO & Founder of Content Hurricane
Host: Jeremy Rivera, Unscripted Podcast
Episode Topic: AI-Powered Content Creation and SEO Strategy

Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at companies generating over $100M in revenue, Nick recently left his position as CEO of Ideascale (the world's largest innovation software company) to launch Content Hurricane.

Read the in-depth recap "Why 90% of Businesses Can't Convert Leads (And How to Fix It)"

Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and sales teams. From his tattooed knuckles to his no-nonsense approach to lead follow-up, Drewbie shares why 90% of business owners can't explain what happens to their leads and how to fix the broken system that's costing businesses millions.

Drewbie Wilson - Founder of Call the Damn Leads

"90 some percent of business owners can't give you a distinct answer" when asked what happens to their leads.

"Time, energy, and effort are the only resources we cannot get back."

"People don't want to be sold something. They want to make a decision to buy."

"If you're not problem aware you don't know what you don't know until you know."

"Did you talk to anybody? Did you talk to anybody?"

"Sales and marketing, they have to work in cohesion."

Summary

In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the "Inspiration Engineer®” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI.

Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build their personal brands while navigating the complexities of social media platforms. They explore the impact of AI and LLMs on marketing strategies and the necessity of securing one's online presence.

The discussion culminates in strategies for monetizing content effectively.

Code: UNSCRIPTED https://www.inspirationengineer.com/unscripted-seo-bundle

Takeaways

Host: Jeremy Rivera - Unscripted SEO Podcast
Guest: Al Kushner - Author of "The LinkedIn Advantage"
Website: linkedvantage.com

LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to video content creation, this episode covers everything professionals need to know about building meaningful connections and driving business results on LinkedIn.

"You don't get a second chance to make a first impression. If you're going to do any type of outreach, make sure your profile looks as professional as possible."

"The way to approach professionals on LinkedIn is to really provide value to them - educate them on topics that are particularly pain points for them."

"LinkedIn has such high authority that it usually bypasses spam filters in corporate emails."

"I find my organic method more effective than ads because when I post, it's educational and informative, not an ad."

In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns.

The discussion also touches on the interplay between paid and organic strategies, highlighting how they can complement each other for better results. Lisa shares insights on how marketers can leverage AI tools while maintaining a human touch in their strategies.

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO.

Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies.

Key Success Factors:

Real Examples:

The Process:

Key Insight: "We can't rely on Google alone anymore - it's suicide"

Modern SEOs must become fractional partners, not just traffic drivers.

Essential Questions:

Shocking Stat: 80% of local business form submissions get zero response

Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers.

Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospitals, gov sites) affects medical niche rankings.

Current approach: Monitor client appearances in ChatGPT for high-intent keywords. Quality content, authority and strong SEO still correlates with AI search visibility.

Strategy: Focus on middle/bottom funnel content that AI can't replicate (specific calculators, detailed valuations).

Steven's Favorite Question: How are you currently tracking success on your website?

Common Problem: Most clients can't define what "success" looks like, leading to misaligned expectations.

Solution: Establish clear metrics upfront - demos, trials, webinars, etc.