Join host Mark A Preston on a riveting journey into the heart of local SEO with our distinguished guest, Apurva Bose, Vice President of Operations & Strategy at Overtake Digital, on this episode of the 'Unscripted SEO Podcast'. Today, we delve into the fascinating world of local businesses, uncovering the pivotal role of personalised SEO strategies and the profound impact of genuine engagement in driving growth and fostering meaningful relationships.

In a landscape often dominated by metrics and rankings, Apurva shares his refreshing approach to SEO - one that prioritises understanding the unique narrative of each business and its community. From the significance of stepping out of one's comfort zone to the art of storytelling in marketing, this conversation promises to enlighten, inspire, and offer invaluable insights into elevating local businesses beyond the conventional SEO playbook.

Apurva's journey from a content writing intern to a leading figure in digital marketing is nothing short of inspiring. His passion for the field, coupled with a commitment to authenticity and keen interest in the stories behind local businesses, underscores the importance of building trust and connections that transcend transactional interactions.

Whether you're an SEO professional looking to refine your approach, a local business owner seeking growth strategies, or simply intrigued by the evolving digital landscape, this episode is a treasure trove of wisdom, experiences, and strategies poised to redefine your understanding of SEO's role in local business success.

Don't miss out on this enlightening discussion that bridges the gap between SEO metrics and real human connections, highlighting the power of genuine interest and the impact of stepping beyond the familiar to unlock the full potential of local businesses.

Remember to like, share, and subscribe for more insights and unscripted conversations that explore the depths of SEO and digital marketing.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on this episode of the 'Unscripted SEO Podcast' as our host, Mark A Preston, dives deep into the intricacies of eCommerce SEO with the renowned expert, Joe Fisher. In a conversation that peels back the layers of SEO strategies, Joe shares his groundbreaking approach to boosting sales through the innovative use of eCommerce SEO grandchild pages.

In this insightful session, Joe Fisher, with years of mastery under his belt, unveils the evolution of his SEO prioritisation skills, emphasising the significance of SERPs analysis over conventional tools and the noise of fleeting trends. Witness the journey of an SEO aficionado who transitioned from the fundamentals to a phase of overcomplication, only to rediscover the potency of simplicity in strategy.

Discover the art and science behind creating grandchild pages, a concept that Joe adeptly applies not just in eCommerce, but across various sectors, demonstrating its versatility and effectiveness in targeting highly specific customer intents. This episode is a treasure trove for those looking to refine their approach to SEO, with Joe providing actionable insights into navigating the vast sea of information, focusing on what truly moves the needle for eCommerce businesses.

As the conversation unfolds, Joe shares personal anecdotes and professional milestones, revealing the importance of integrating closely with businesses to uncover the deepest insights into their operations, products, and digital presence. From tackling the challenges of information overload to emphasising the critical role of SEO fundamentals, this discussion is a must-listen for anyone looking to elevate their SEO game and drive significant sales through their eCommerce platforms.

Stay tuned as Mark and Joe explore the transformational impact of adopting a granular approach to SEO, the importance of trust in one's expertise, and the undying relevance of traditional, human-centric business practices in the digital age.

Don't miss out on this episode of 'Unscripted SEO Podcast' with Joe Fisher, where eCommerce SEO strategies are unboxed, demystified, and laid bare for you to grasp, apply, and thrive.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Join us on the Unscripted SEO Podcast, hosted by Mark A Preston, for an enlightening conversation with Ash Nallawalla, a renowned Fractional Enterprise SEO Consultant and the author of "Accidental SEO Manager". This episode takes you on a journey through Ash's eclectic career, from his beginnings in accounting to his pivotal role in SEO for some of Australia's largest firms. Ash's story is a testament to the power of career transformation and the discovery of one's true calling in the dynamic world of SEO, even if it happens later in life.

Throughout the podcast, Ash shares his profound insights into the complexities of enterprise SEO, drawing from his extensive experience in enhancing the online presence of major banks and multinational corporations. He delves into the creation of his book, "Accidental SEO Manager", aiming to demystify SEO for managers and executives unfamiliar with the domain. The conversation covers a wide range of topics, including strategic SEO management, forecasting ROI, managing data centers and the importance of understanding your audience beyond just the SEO community.

Listeners will walk away with valuable lessons on career versatility, strategies for SEO success, and the significance of viewing SEO through a broader business lens. Ash's journey from a late bloomer in SEO to becoming a leading voice in the industry is both inspiring and educational, making this episode a must-listen for anyone interested in SEO, digital marketing, or career growth. Tune in to gain insights from one of the industry's most experienced professionals on navigating the ever-evolving landscape of SEO.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the dynamic world of search engine optimisation, the leap from managing colossal brand campaigns to nurturing small business growth presents a fascinating challenge. "From Giants to Gems: Adapting Big Brand SEO Strategies for Small Business Success" delves into this intriguing transition, offering a treasure trove of insights for SEO professionals and small business owners alike.

Mark A Preston and Nikki Pilkington, two seasoned experts in the digital marketing realm, unpack the complexities and potential culture shocks that accompany the shift from big brand SEO to the more nimble and resourceful world of small business SEO. This episode is a deep dive into the adaptable nature of SEO principles and how the core techniques that propel major brands to the top of search results can be ingeniously tailored to fit the unique needs and constraints of smaller enterprises.

The conversation illuminates the essential, unchanging foundations of SEO, from content creation to technical intricacies, and explores how these can be effectively scaled down or creatively reimagined to suit smaller budgets and more focused target markets. Mark and Nikki address the common misconceptions and hurdles that SEO professionals might face when transitioning from the abundant resources of big brands to the more hands-on, bootstrap approach required in small business settings.

Listeners will gain valuable perspectives on the importance of agility in SEO practices, the art of achieving impactful results without the luxury of large budgets, and how to leverage a comprehensive skill set in both technical SEO and content creation to drive small business growth. This episode is not just about adapting strategies; it's about fostering a mindset that thrives on innovation, efficiency, and the unique opportunities that small businesses offer.

"From Giants to Gems" is an essential listen for anyone in the SEO field looking to broaden their horizons, as well as small business owners seeking to understand how big-brand strategies can be distilled and applied to their own SEO efforts. Join Mark and Nikki as they guide you through the process of scaling grand SEO tactics into potent, actionable plans that can transform small businesses into search engine favourites.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In this captivating episode of the Unscripted SEO Podcast, Mark A Preston sits down with the distinguished Julian Goldie, a trailblazer in the SEO realm and the visionary behind Goldie Agency. Julian peels back the layers of SEO strategies, offering a treasure trove of insights that range from the nuanced art of content creation to the strategic deployment of AI in SEO. With his unique blend of expertise and experience, Julian not only demystifies complex SEO concepts but also shares the subtle intricacies that can make or break an online presence. This episode is a must-listen for anyone keen to elevate their SEO game and navigate the digital landscape with confidence.

Diving deep into the discussion, Julian articulates the underappreciated value of top-of-funnel content and its pivotal role in nurturing leads into loyal customers. He challenges the conventional wisdom around content metrics, urging listeners to prioritize engagement and user experience over sheer volume. Furthermore, Julian sheds light on the significance of establishing topical authority and the transformative impact it can have on your site's SEO performance. Through real-life examples and actionable advice, Julian illustrates how a well-crafted SEO strategy can lead to sustainable business growth and a formidable online authority.

Beyond the wealth of SEO knowledge, this episode offers an intimate look into Julian's journey and the philosophies that guide his approach to digital marketing. His candid reflections on the industry's evolving landscape, coupled with practical tips on leveraging AI without compromising content quality, make for an enlightening conversation. Whether you're an SEO novice or a seasoned marketer, Julian's insights provide invaluable guidance for navigating the complexities of SEO with finesse and achieving online success. Tune in to uncover the secrets behind crafting compelling content, leveraging AI intelligently, and building an unshakeable digital presence with Julian Goldie on the Unscripted SEO Podcast.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

Dive into the enthralling world of artificial intelligence and its profound impact on content creation with "Unveiling AI: The Content Creation Revolution and Its Repercussions". This episode offers a critical exploration into the evolving landscape of AI-generated content, guided by the astute insights of digital strategy veterans, Mark A Preston and Nikki Pilkington.

Amidst the whirlwind of AI advancements, our episode casts a spotlight on a contentious moment that sparked widespread debate within the digital community—a scenario involving strategic traffic diversion and the ethical quandaries surrounding AI tools in content generation. This real-world example paves the way for a broader discussion on the nuanced role of AI in content creation, the ethical dilemmas it presents, and the fine line between innovative marketing tactics and the potential hazards of overreliance on AI.

Mark A Preston and Nikki Pilkington, with their extensive expertise in digital marketing and SEO, dissect the allure and pitfalls of AI-driven content strategies. They critically evaluate the ephemeral nature of quick AI wins versus the enduring value of genuine, ethically-produced content. Their dialogue illuminates the challenges faced by small businesses in navigating the digital terrain, emphasizing the importance of sustainable and principled content strategies over fleeting AI-generated success.

The conversation further delves into the essential questions facing today's digital content creators: How can we leverage AI in a way that enhances rather than compromises content integrity? Where do we draw the line between leveraging technology for innovation and maintaining ethical standards? And importantly, how do we preserve the human connection that remains at the core of impactful content in the age of AI?

"Unveiling AI: The Content Creation Revolution and Its Repercussions" is more than a podcast—it's an essential discourse for anyone involved in the digital content sphere, from marketers and creators to those simply fascinated by the confluence of technology and creativity. Join Mark A Preston and Nikki Pilkington as they navigate the complexities of AI in content creation, offering invaluable insights and fostering a deeper understanding of the digital landscape's future. This episode is a must-listen for those seeking to grasp the true essence and impact of AI in the realm of content creation.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the wake of a global shift towards remote work, "Remote Revolution: Navigating the Shift to a Virtual SEO Agency" stands as a beacon for businesses adapting to this new norm. This episode, featuring insights from Mark A Preston and Kevin Gibbons, delves into the transformative journey from a traditional office setting to a fully remote operation within the SEO agency realm.

Our speakers share their candid experiences, from the initial hesitations to the eventual embrace of a remote work culture, spurred by necessity during the COVID-19 pandemic. They discuss the pre-pandemic preparation that inadvertently set the stage for this transition, such as "Work from Home Wednesdays," which evolved into more extensive remote working arrangements, proving crucial in smoothing the path towards a fully virtual environment.

The discussion highlights the unexpected benefits and challenges encountered along the way. From debunking myths around productivity on remote Fridays to emphasizing the importance of focusing on the value and output of work rather than physical presence in an office. The narrative underscores a pivotal shift in management and team dynamics, advocating for a results-driven approach that values the quality of work over traditional measures of productivity.

Listeners will gain insights into how remote working has broadened talent acquisition, allowing the agency to tap into a diverse pool of skills spread across the UK, from Manchester to Cornwall, thereby dismantling geographical barriers. The episode also touches on the new rituals and practices that have emerged to maintain team cohesion and client relationships in a virtual setting, including face-to-face business reviews and team meetups designed to foster connection rather than productivity.

"Remote Revolution: Navigating the Shift to a Virtual SEO Agency" is an essential listen for anyone navigating the complexities of remote work in the digital marketing industry. Whether you're contemplating a move to a remote model or seeking ways to enhance your virtual agency's operations, this episode offers valuable lessons, strategies, and reflections on creating a thriving remote work culture that benefits both team members and clients. Join us as Mark A Preston and Kevin Gibbons guide us through the evolving landscape of remote work in the SEO agency world, sharing their journey towards a successful and sustainable virtual business model.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

"Founding Footsteps: The Realities of Launching Your SEO Agency" is an indispensable episode for aspiring entrepreneurs and those in the early stages of establishing an SEO firm. Featuring the seasoned insights of Mark A Preston and Kevin Gibbons, this podcast delves into the nuanced and often challenging journey of setting up and running a successful SEO agency.

The discussion begins with a crucial piece of advice: introspect to ascertain if this path aligns with your passion and long-term goals. Mark and Kevin share their personal experiences, reflecting on the emotional rollercoaster that accompanies the life of an agency owner—from moments of doubt to periods brimming with optimism.

Our speakers emphasise the importance of emotional balance in managing an agency. Celebrating successes without losing focus and handling setbacks with resilience are presented as key aspects of enduring the agency lifecycle. This episode is not just about the highs of success but also about preparing for the inevitable lows and learning from them.

Listeners will be drawn into a candid conversation about the tough realities of agency life. From dealing with rejection and the unpredictability of business to making personal sacrifices for the growth of the agency, Mark and Kevin lay bare the unfiltered truth of what it takes to succeed in this competitive field.

"Founding Footsteps: The Realities of Launching Your SEO Agency" offers a realistic yet inspiring look at the SEO industry. It's a guide and a mentor for those ready to carve their niche in the SEO world, balancing the challenges with the potential rewards. Whether you're aiming for a quick exit or envision a long-term commitment, this episode provides the insights and wisdom to embark on your agency journey with confidence and clarity. Join us as Mark A Preston and Kevin Gibbons lead us through the intricate pathways of founding and flourishing in the SEO agency landscape.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the fast-paced and intricate world of SEO, the shift towards hyper-specialisation has become more pronounced than ever. "Zooming In: The Winning Edge of Specialist SEO Agencies" is an episode that delves into the compelling advantages and unique challenges faced by agencies that have chosen to narrow their focus within the vast SEO ecosystem. Our conversation explores the growing demand among brands for agencies that possess deep expertise in specific facets of SEO, from content strategy and digital PR to technical SEO and beyond.

Our speakers Mark A Preston and Kevin Gibbons discuss the critical importance of developing a track record in a specialised area, illustrating how expertise in a niche, such as news SEO or e-commerce, can significantly bolster an agency's appeal to potential clients. They share insights into the granularity of SEO specialisms, highlighting how a well-defined focus can differentiate an agency in a crowded market, providing clear value propositions to brands seeking precise solutions for their unique challenges.

The episode also addresses the strategic implications of specialisation for agency growth, revealing how a narrow focus allows for a deeper understanding of industry nuances and client needs. This, in turn, enables specialist agencies to deliver highly tailored and effective SEO strategies that resonate with brands looking for partners who not only understand their sector but have a proven track record of success within it.

Listeners will gain a comprehensive understanding of the symbiotic relationship between agencies and their clients, where success is a shared goal and confidence in an agency's capabilities is paramount. "Zooming In: The Winning Edge of Specialist SEO Agencies" is a must-listen for SEO professionals, agency owners, and brands looking to navigate the complex landscape of digital marketing partnerships. Join us as we unpack the strategic benefits of specialisation and how it can be leveraged to create a winning edge in the competitive world of SEO.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade

In the crowded and ever-evolving world of SEO, standing out is not just an option, but a necessity. "Distinctive Marks: Crafting a Standout Identity in the SEO Agency Landscape" is a thought-provoking episode that delves into the intricacies of differentiating an SEO agency amidst a sea of competitors. Our discussion brings to light the strategic nuances and insights that pave the way for an agency to not only be noticed but to be remembered and chosen by potential clients.

Our speakers unravel the art of positioning, stressing the importance of crystal-clear clarity on the services offered and the specific clientele served. By honing in on a niche, such as e-commerce for SEO, an agency can elevate its appeal to prospects looking for specialised expertise. This episode explores how such focused positioning enables an agency to resonate more profoundly with potential clients, making it the preferred choice over a more generic competitor.

The conversation further explores the tactical side of agency-client dynamics, including the innovative use of a prequalification scorecard to sift through inquiries, ensuring time and resources are invested in opportunities where the agency can truly shine. This disciplined approach to selection underscores the mutual nature of the client-agency relationship, where both parties are in search of the perfect fit.

Listeners will gain insights into the power of relationships and track records in the industry. The narrative shares compelling examples of how past successes and established trust can lead to repeat business and referrals, reducing the reliance on the unpredictable nature of pitch presentations.

"Distinctive Marks: Crafting a Standout Identity in the SEO Agency Landscape" is an invaluable resource for SEO agency owners, digital marketing professionals, and anyone intrigued by the dynamics of building a notable brand in the competitive digital marketing industry. Join us as we uncover the strategies that can make your agency not just another name in the list but the name on everyone's lips.

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade