The Urban Farmer Podcast

Restaurant customers can be a farm's biggest revenue driver...right until one of them goes under and takes your money with it.

In this flashback episode, Curtis Stone shares the real story of losing $4,000 to bounced checks and the exact protocol he now uses to protect his cash flow: from COD terms to follow-up procedures when payments go quiet.

Watch the video version over on our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

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Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

In this flashback episode, Curtis Stone tackles one of the hardest questions in farming: when do you push through the struggle, and when do you admit the model just isn't working?

He and Diego dig into calculated risk-taking, why "scraping by" isn't sustainable, and how paying for high-grade information and consulting can save you years of trial and error.

Watch the video version over on our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Hindsight is always 20/20, so differently how would your farming journey look like if you start again, knowing what you know now? In this flashback Q&A episode, urban farming expert Curtis Stone looks back on his lived experiences and answers real questions on starting a farm from scratch, finding and securing land, converting lawns into productive growing beds, and pitching restaurants for sales.

Watch the video version over on our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Ever wonder if the tasks eating up your day are ACTUALLY worth your time? In this flashback episode, Curtis Stone breaks down the simple economics every small farmer needs to run: from washing tables to case-lot pricing, that can save you hours every week.

Watch the video version over on our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

The romantic story goes: quit the soul-crushing job, buy some land, start a farm, never look back.

Here's what actually happens: most people who do that fail within a few years because they run out of money before the farm can support them. Meanwhile, the un-sexy group who kept their jobs and farmed on evenings and weekends? Three to five years later, they're the ones still farming.

Watch the video version over on our YT Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

The romantic story goes: quit the soul-crushing job, buy some land, start a farm, never look back.

Here's what actually happens: most people who do that fail within a few years because they run out of money before the farm can support them. Meanwhile, the un-sexy group who kept their jobs and farmed on evenings and weekends? Three to five years later, they're the ones still farming.

Watch the video version over on our YT Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Ever wonder why one bed of arugula thrives while the other fails, even when both were planted on the same day?

In this flashback episode, Curtis Stone and Diego Footer break down how standardized systems help you zero in on and troubleshoot problems fast, why a walk-in cooler is non-negotiable for commercial growers, and the exact flame-weeding timing trick for weed-free carrots.

Watch the video version over on our YouTube Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Liquid Death convinced people to pay $2 for a can of water — the most commoditized product on the planet — by refusing to look like every other water brand. They didn't make better water. They made memorable water.

In a crowded market, the product that wins isn't the best one. It's the one people remember. This video breaks down six ways to differentiate, whether you're selling salad mix, water, or anything in between.

Watch the video version over on our YT Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com

The most common reason new farmers quit isn't money. It isn't exhaustion either — not exactly. It's that most of that exhaustion is self-inflicted. Bad decisions made with good intentions.

Watch the video version over on our YT Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

You can grow the most beautiful head of lettuce on the planet. If you sell it the wrong way, at the wrong time, for the wrong price, you lose. These five strategies happen after harvest — not in the field.

Watch the video version over on our YT Channel!

Subscribe for more content on sustainable farming, market farming tips, and business insights!

Get market farming tools, seeds, and supplies at Modern Grower.

Follow Modern Grower: Instagram Instagram

Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast

Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon

**** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.