We’re used to celebrities and influencers on social media getting us to buy things, but soon the people we follow might be trying to get us in line for a covid vaccine. Recode’s Rebecca Heilweil explains why and how we’ll soon start seeing this trend on social media. Plus what potential pitfalls we could encounter as the rush to get people vaccinated continues?

Learn more about your ad choices. Visit megaphone.fm/adchoices