Viant AI is a generative AI tool designed to automate media planning and campaign setup for digital advertising. Built on top of Viant’s demand-side platform (DSP), Viant AI helps advertisers and agencies streamline the labor-intensive tasks involved in planning and executing campaigns. By providing key information such as advertiser details, campaign goals, and budget, the tool automatically generates initial campaign strategies, allowing media planners to review and make adjustments. The AI’s generative capabilities have drawn attention for their ability to save time, reduce busywork, and optimize campaign performance.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.