Bad On Paper

The Veronica(s) Beard talk to us about building their brand!


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We're thrilled to have sister-in-law duo Veronica Swanson Beard + Veronica Miele Beard with us today! Besides being two of the most stylish women we know, they have built an incredible brand. Both women have incredible backgrounds (and stories) to share - it was fun learning how they got their start and went into business together. With backgrounds in design, entrepreneurship, finance, and a mutual love for fashion, they created a brand that it smart, stylish, and inclusive. We talk about extending their size range, their best-selling Dickie jackets, their 10 year anniversary, favorite fashion trends, and personal style icons. We also talk about the importance of family and life outside of work.

More about Veronica Beard:

  • Veronicabeard.com
  • @veronicabeard

Products Mentioned:

  • Vintner's Daughter
  • Nars Laguna bronzer
  • Charlotte Tilbury eyeshadow palettes & IG tutorials
  • Active Argan Oils

Obsessions:

  • Conair Fabric Defuzzer
  • Zalto Wine Glasses

Instagram Obsessions:

  • @veryrealfantasy
  • @cobblerscovehotel
  • @baoace

Books Mentioned:

  • A Court of Thorns and Roses By Sarah J Maas
  • Big Magic by Elizabeth Gilbert
  • Long Bright River by Liz Moore

January Book Club Pick:

  • Good Girls Lie By JT Ellison

Sponsors:

  • Kassatex: Take 20% off your first order when you shop at kassatex.com and enter code BOP20 at checkout
  • HelloFresh: Get 10 free meals at hellofresh.com/BOP10 and use code BOP10.
  • LOLA: Take 30% off your first month subscription - mylola.com and enter code BOP30 at checkout.

Join our FB group for amazing book recs & more!

Follow us on Instagram @badonpaperpodcast. Follow Grace on Instagram @graceatwood and her blog TheStripe.com and Becca @beccamfreeman.

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Bad On PaperBy Becca Freeman & Olivia Muenter

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