Builder Stories

The Vision That Moves a Business Forward


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What does it take to evolve from a one-man remodel crew to a high-end design-build brand built for scale? Tyler Madden launched Laurelless with a mission to raise the bar in remodeling, guided by a relentless pursuit of excellence that's reflected in the name itself (Laurelless means no resting on laurels). Nearly a decade later, he has built a company defined by unwavering standards for both the clients they serve and the team they trust to deliver.

In this episode, Tyler shares how he transitioned from self-performing to leading with vision, what systems helped him delegate without sacrificing quality, and how he is creating a company that attracts people who believe in doing things the right way.

In this episode you'll learn:
  • How Madden designed a seamless process that guides clients from concept to completion while minimizing surprises and reducing stress
  • What makes Laurelless stand out in a competitive market and how they sell the experience, not just the remodel
  • The systems and forecasting tools that support sustainable and profitable growth
  • Why vetting clients early with clear expectations around budget, timeline, and trust is key to protecting the team and delivering five-star results
  • What it means to create true ownership within your team and why that is essential to scaling

Listen to the episode to learn more.

Resources:

Learn more about Laurelless here.

Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

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Builder StoriesBy Eric Fortenberry

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