The Wednesday Audio

I don’t want you to expand your reach or increase your engagement or nulify your negativity or ask good questions or get good answers or take proper notes or have a knowledge management system or become an influencer or utilise advanced engagement tactics or run paid ads to free stuff or run free ads for paid stuff.

I just want you to listen. And enjoy yourself.

And if you want to enjoy yourself…I suggest you go listen to a different pudcast.

P.S. This piece I wrote the other day may also interest you

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This is a story about a podcaster, and his podcast.

It’s not an interesting story, admittedly. It’s an average story. It’s the type of story that you’d probably glance at, read the title, consider making yourself a cup of tea, and forget about. It’s a page 9 story. Not worthy enough to be close to the front of the magazine, but important enough not to be lost in the centre between the staples.

This is a story about a podcaster, and his podcast.

It’s the story of how that podcaster dies. But let’s not get excited too soon. Let’s begin—as they like to say—at the beginning. I don’t know why they say that, but they do. He’s here now, this podcaster. He’s beginning his podcast. Let’s listen in.

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I’m sorry.

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One good thing—some may say the only thing—to come out of last week’s Bradiperiment was my desperation to increase my listeners who are willing to pay me for this podcast.

To show you how well I treat my listeners who pay for this podcast, I thought I’d give you a preview of the ad-free version of this podcast.

It’s totally ad-free. And you can experience the podcast this way EVERY WEEK if you just pay. Just pay me, then the adverts go away. I mean, I could stop talking about ads. I could stop running ads at any time. But I’d prefer not to. So, just pay me. Pay me now.

The adverts will continue until the paid subscribers improve.

The Wednesday Audio is desperately seeking more suckers I mean valued listeners to pay for this podcast. You can do so below.

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They say collaborations are where the real magic is found.

Stephen Merchant and Ricky Gervais.Morecambe and Wise.Tommy Cooper and Alcohol.

Well, today I tried to bring about some of that magic. I worked with Alex’s brother on a fact-finding mission. Brad helped me truly understand where I have been going wrong with my podcast for the low flat fee of $1,000 dollars a month (minimum term 6 months).

I truly feel this may be the beginning of something special. A new Craig. A more upbeat Craig. A Craig ready for the stars.

Have a listen. See what you think. Let me know what I’ve missed. Did you enjoy this episode? And what do you want me to tell Brad Conversion?

Hit me up in the comments. And remember hit smash like subscribe!

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As I’m now a podcast coach that teaches podcast coaches how to make podcasts about podcast coaches that teaches people how to make podcasts, I thought I’d offer up some tips in this episode to provide proof of work and knowledge. You know, maximal engagement percentile of top high performers.

You know, that kinda thing.

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This podcast episode is just like every other podcast episode. Not of this podcast, I’ll have you know, but it’s like every other podcast.

See this podcast episode as a warning. As a reminder of what you could have had. As a big flashing siren to the rest of the podcasting world. This is what you are, and this is what this podcast is not.

Apart from today, when it is that. It’s exactly that. And it’s disgusting.

I’ve done this before. And I’m shamelessly doing it again, but better.

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I’ve been off work this week, so my week is all out of alignment. So were my chakras. So, I went to a spa. Unfotunately the spa day clashed with Wednesdays, but no matter. I came back with a renewed chakra alignment and a new found misunderstanding of peace.

The following episode ensued.

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I’ve been listening to some of those podcast things for research for this audio file I release each Wednesday. They’re all a bit s**t aren’t they? Especially this one. They’re all either two blokes having a conversation, or two women having a conversation, or a bloke and a woman having a conversation, or two blokes and one woman having a conversation, or a mix of different people having different conversations about different topics. And you just don’t want to listen, do you?

I can see why people listen to them at two ecks. They’re just boring. Yeah. Especially that one. That podcast, I absolutely can’t stand.

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On advice of a very esteemed marketing peer, I’ve decided to ‘mix things up’ to ‘increase maximal percentile of engagement’. They told me I need to ‘explore new formats’ to ‘reach new audiences’ and ‘niche down to niche out’. They then said ‘short video is hot s**t right now’ and I should ‘explore the modern listener and viewer habits’, and they said I’d ‘probably be surprised that nobody listens to podcasts’ unless they’re ‘optimised for engagement with clear cut phonetic cues’.

So. I mixed it up.

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