On our 100th episode, Scott Jarson with AZ Architecture Jarson & Jarson Real Estate shares how deciding on niche has made a big difference in his real estate business. Not only has this niche helped his and Debbie's (his wife) business grow, but it has also kept real estate interesting and fun! Scott says their mission and message has been, and still is, very clearly focused on architecturally unique homes. A piece of advice from Scott, do not choose a niche you don't like. Narrow your focus to grow your business. What a great episode!