Second Life

The Who What Wear Podcast: Designer Emilia Wickstead on Modern Femininity, Bespoke Bridal, and Cinematic World-Building Through Clothes


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Emilia Wickstead is a New Zealand–born, London-based fashion designer known for her refined yet playful approach to feminine dressing. Since launching in 2008, she’s evolved her namesake brand from a made-to-measure model to producing seasonal ready-to-wear collections, shown at London Fashion Week for the past 13 years, and expanded into bridalwear. In this episode, Wickstead joins Senior Fashion Editor Anna LaPlaca to discuss her early design influences, the trademarks of an Emilia Wickstead piece, and how she selects artistic muses for her cinematic collections. Wickstead also shares which pieces to shop from her pre-fall collection and details on her upcoming collaborations with the Palm Heights Hotel and Paperless Post.

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