Got some feedback or a question for Laura? Send it in here!

Lead Magnets, sometimes also called ‘freebies’ are a method of attracting right fit people onto your email list so you can then go on to build a relationship with them and sell to them. They are a great way to build your community and audience on an email list, which in turn can make a huge positive difference to your coaching business.

But what works well for lead magnets has shifted in recent years, and it’s easy to become overwhelmed and lack ideas of what to create. In this episode of the show I’m sharing ideas for Lead Magnet formats and some tips for making them work for your business.

Tune in to learn:

• What makes a lead magnet successful
• How what works as a successful lead magnet has shifted over the last few years
• 8 specific lead magnet ideas
• Example lead magnet ideas for different health and life coach niches

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Get the free Profitable Business Model workshop (one of my Lead Magnets!)
• Check out my Everything Page with all of my lead magnets listed out
• How to Create an Awesome Freebie to Grow Your Coaching Business
• 2025 Coaching Business Trends
• Hello Audio (affiliate link)

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

If you’ve been thinking about adding more offerings into your health or life coaching business but you’re unsure how to structure these offers together, you need to understand how to put together an interconnected offer suite.

In this episode of the show I’m going to share everything you need to know about deciding which new offers to include in a curated offer suite that will help your coaching business make more money.

Tune in to learn:

• Why it might make sense for you to have more than one offer in your business
• The difference between a multi offer coaching business and an offer suite
• Five steps to consider what offers could work in your offer suite
• The essential thing you have to plan for to ensure your offer suite is going to work

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Get the free Profitable Business Model workshop
• Create Your Aligned Offer - my program that helps you design, create and sell multiple offers
• Wholehearted Business - get on the waitlist
• Super Simple Passive Income - my program that helps you create a small digital offer
• How to create a multi offer coaching business
• Elise Darma

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

Happy New Year! As we enter 2025, as health and life coaches it’s good practice to look at what key shifts and trends might meet us in this coming year.

If you’re anything like me, you want to grow a coaching business that is both fun and profitable - without being attached to specific income numbers that you don’t fully connect with.

In this episode of the show I’m going to share five things I believe will become key trends and themes in 2025 that you can use to help you grow a more successful business that meets your own version of success.

Tune in to learn:

• Why mini offers and low ticket offers are not going away - but the vital thing you need to know about making them profitable
• 3 questions you can answer in your marketing that will help you call in the right people for you
• The importance of 1:1 connection in 2025

Check out the blog post that accompanies this episode

Laura’s links:

Laura's website

Laura's Instagram

Laura's YouTube

Join Laura’s email list for updates

Other links mentioned in this episode:

• Get the free Profitable Business Model workshop
• Wholehearted Business - get on the waitlist
• Super Simple Passive Income - my program that helps you create a small digital offer

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

As another year comes to a close it’s time for my annual review and behind the scenes look at what I’ve been up to in business and life - as well as sharing my plans for next year.

If you enjoy behind the scenes content and looking at all the details from income breakdowns to lessons learned and what strategies have worked - and which haven’t - then this is for you.

Tune in to learn:

• How much money my business made in 2024
• What I did that worked, and what I did that didn’t
• The big lessons I’ve learned in 2024
• What my business is going to look like in 2025

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Wholehearted Business - get on the waitlist
• 2025 Business Planning Workshop
• My review and plans from last year for 2023/2024
• Business ‘meltdown’ I had in March
• Behind the Scenes of my Business January - June 2024
• Creating Financial Safety in your Coaching Business

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

If you’re feeling like you’ve lost the spark and joy in your coaching business then showing up as a coach can feel like a bit of a slog, especially if you’re heart centered and want to actually enjoy your work and your life!

In this episode of the show we’re looking at different elements of your business where you can review and tweak things, as well as some questions you can ask yourself  to invite more enjoyment into your work.

Tune in to learn:

• The biggest, scariest question you need to ask yourself if you’re not enjoying your business
• What to do if you’ve fallen out of love with 1:1 client work
• How to reconnect with your big ‘why’
• Five areas you can review to discover what is and isn’t working for you any more

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• To Be Magnetic (affiliate link)

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

If selling your 1:1 coaching package feels challenging you’re definitely not alone. The way that most coaches approach selling their coaching packages can make it especially tricky to attract clients. Maybe it feels like you’re selling all the time, but never making sales? In this blog post I’m going to share how you can use sales cycles to improve the way you sell your 1:1 coaching packages. Let’s go!

Tune in to learn:

• What is a Sales Cycle
• The difference between passive and active selling and why and how you should always be passively selling
• The key things you can do to get potential clients off the fence and investing in your coaching package
• How to use urgency and scarcity in an aligned way

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• The Launch and Sales Fix
• Get more clients without the hustle via spontaneous client enquiries

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

If you want to create a successful business that achieves all the things you hope it will then you need a plan of action, and of course, the perfect time to get focused and create a plan is with the end of one year and the beginning of a new one!

Here is an episode of the show that acts as a guided planning session for 2025. It’s best used with the accompanying workbook which you can download in PDF, Google Doc or Notion format at wholeheartedlylaura.com/2025-planning

To use these resources simply follow along pausing after I give you each question and recording your responses in the workbook download.

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

Are you a health or life coach wondering how to keep your sales up as the year draws to a close? You're not alone! Many coaches face the challenge of selling their services during the festive period, and it can feel like a daunting task. But, fear not, I've got some tips and strategies to help your coaching business thrive even in 'dead December'. So grab a cuppa, let's dive in!

Tune in to learn:

• Why, despite what some other business coaches say, November and December are ‘weird’ months for selling coaching services
• Two key strategies to help you enrol new clients into your full coaching packages in November and December
• Other ways to approach sales and boost income in your coaching business as the year comes to a close

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

• Should you run a Black Friday promotion in your coaching business?

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

This week on The Wholehearted Business Show I’m chatting all things Facebook, Instagram and TikTok ads with Amber Rose.

Amber Rose is a marketing strategist, and paid ads manager based in Cardiff, UK. Since launching her boutique ads agency ‘Launch with Amber’ in 2018, she's managed over $5mil in ad spend while helping coaches, expert service providers, and course creators leverage sales psychology and empathy marketing to find more of their dream clients online.

I was really excited to understand more about how we can utilise paid ads to boost the marketing of our coaching businesses.

Tune in to learn:

• What you need to have in place before you start using paid ads
• The differences between Facebook, Instagram and TikTok Ads
• The budget you need to make a start with ads
• How to make use of them if you’re new in business and how they can add value further on in your business journey

Check out the blog post that accompanies this episode.

Laura’s links:

• Laura's website
• Laura's Instagram
• Laura's YouTube
• Join Laura’s email list for updates

Other links mentioned in this episode:

Amber’s links:

• Download Amber’s freebie The Prep List
• Website
• Instagram
• Facebook

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you...

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3 or 6 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.

Got some feedback or a question for Laura? Send it in here!

When it comes to starting and growing a health or life coaching business, using tech is pretty much unavoidable these days. However, I know from experience that it can feel overwhelming - what do you actually need for your stage or business and where do you even begin with making it work for you?

Well in this episode of the show I’m going to share the bare essential tech tools you need if you’re a new coach, plus a few optional extras. Then I’ll share some of the more advanced tools I use in my own coaching business that I love.

Tune in to learn:

• The five tools I’d recommend all coaches have as a bare minimum
• The two extras which can make running your coaching business easier
• My five favourite advanced tech tools that make a huge difference in my business

Check out the blog post that accompanies this episode

Laura’s links:

Laura's website

Laura's Instagram

Laura's YouTube

Join Laura’s email list for updates

Other links mentioned in this episode:

• My resources page with all the links to these tools
• Free Notion Client Portal Template
• Coaching Business Expenses - a detailed look at my business expenses
• Notion Planning Templates for Coaches

If you're a health, life or spiritual coach who wants to grow and scale your business in a holistic, sustainable and enjoyable way then I'd LOVE to help you…

✨Book a one off Clarity Call: Just need a quick pick my brains type session or support to create a plan of action you implement on your own? Then a clarity call is for you.

💖 Wholehearted Business: my 12 month group programme to help you create an aligned marketing and client attraction strategy - perfect for coaches in the first two years of their businesses who need a high touch level of support and a clear pathway to success.

🌸 1:1 Coaching and Mentoring: a 3-4 or 6-8 month 1:1 programme for coaches who are ready to level up their life and business. Think scaling and creating your first group programme or course, creating multiple offers and setting up sustainable strategies to work less and earn more.