Alycia Mondavi grew up with a front row seat on the California wine stage. Growing up with that name gives you access but also may draw unwanted attention. Part of the deal is you must leave for five years before coming to work in the family business, something that we’ve seen in other family run wine operations.

Alycia took the break, focused on law, then came back to join her sisters.

She now heads brands that do 400 cases to 800,000 cases annually, some only available through allocation and others on every grocery store shelf. Her passion for design has helped her created unique labels on the wines, her allergies to gluten led her to add an ingredient label on the CK Mondavi series with nutritional information, including vegan, sugar and carbs.

We weren’t sure what to expect from this podcast, we had never met Alycia before, there was concern that she would just be a corporate talking head towing the family line. We realized quickly that she was an open book, sharing stories about her childhood, willing to talk about any subject on the table. We liked her. Hope you enjoy this one, lots of good stuff in here. [EP 380]

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