Dance Principals United: Dance Studio Growth & Marketing Podcast

The Winning Open Week Strategy for Dance Studios


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In this week’s episode, Amanda is joined by Nathan as they dive into one of their fave mantras: “Big moves = big results” - especially when it comes to enrollment pushes in your dance studio. They share what works (and what doesn’t), real numbers from members who went all in, and how to confidently lean into follow-up (even when you're terrified of sounding “salesy”).

In this episode you’ll hear:

  • Why the one‑and‑done email/messaging approach almost never gets you big results
  • How to plan out a two‑week bring-a-friend / open-week campaign: what pieces to include
  • The power of every touchpoint: emails, texts, socials, teachers in class, flyers, posters, balloons
  • Why the follow-up is where most studios drop the ball, and simple systems to plug that gap
  • Real studio numbers: how one team landed 135 extra class placements in one week
  • How to lean into rejection, build confidence in calling leads, and see the upside
  • Why consistency + iteration beats reinventing the wheel every time

Want more support? If you’re feeling inspired (or overwhelmed) by all this, remember: our Dance Principals United Tribe is here. You might also hear some of our Studio Growth Club members on the podcast soon, sharing their stories. To get a week free in the Tribe, click here: https://danceprincipalsunited.com/dpu-tribe/

 

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Dance Principals United: Dance Studio Growth & Marketing PodcastBy Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts


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